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The Google Way

how one company is changing the way we think about business

cover Little more than 10 years old, Google is already a household name, and the verb "google" has become a part of the international lexicon. Valued at nearly $100 billion, Google is one of the world's most powerful brands, even in the face of today's global recession. But how do they do it, and will they continue to succeed?

In The Google Way, management consultant and Google analyst Bernard Girard explores Google and the revolutionary management strategies behind its success. In the spirit of classic works of corporate exploration, Girard covers topics like Google's economic model; recruiting strategies; culture of innovation; product release strategies; pervasiveness of math and reliance on technology; the power of users; and the 20 percent rule that allows employees to spend 20 percent of their time on individual pursuits. Throughout the book, Girard combines extensive research with his knowledge of business theory and fresh, original observations. Already a bestseller in its original French, this English edition has been updated and revised to offer powerful insights into the business of Google and its many inspiring, if unconventional, management strategies.

The Google Way is sure to energize and captivate even the most jaded of readers as it offers fodder for restructuring or reinvigorating their businesses. Ultimately, readers can take the strategies and methods Girard reveals and apply them to their own ventures -- a dose of energy and optimism that we can all use in today's uncertain times.

"There is something very powerful about The Google Way," said No Starch Press founder William Pollock. "Unlike many business books full of fluff and nonsense, this one is heavily researched yet completely readable. The story it tells is a fascinating one that will make readers think about their business in non-traditional and unconventional ways."

Whether readers are executives looking to expand their business, investors interested in gaining insight into Google, or fans of company profiles, The Google Way is sure to provide a provocative and original take on the corporate giant.

coverThe Google Way
Bernard Girard
April 2009, 232 pp., $24.95 USD, clothbound
Sample chapter: Chapter 4: "Recruiting the Best" (PDF)

Bernard Girard is a management consultant, radio host, journalist, and author of numerous books on management. He has analyzed Google's innovations since 2000, and reveals those secrets in this book. This is a translation from the French original.

Founded in 1994, No Starch Press is one of the few independent tech book publishers. We publish the finest in geek entertainment -- unique books on technology, with a focus on Open Source, security, hacking, programming, alternative operating systems, and LEGO. Our titles have personality, our authors are passionate, and our books tackle topics that people care about. Visit nostarch.com for our complete catalog.

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. San Francisco, CA, February 26, 2009


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