DTG newsletter makeover clinic
The Design Center / DT&G Magazine / Newsletter makeover clinic  

Fred Showker has helped hundreds of newsletter publishers
with this simple question...

Is your publication the best it can be?

For years, I traveled the country giving "Newsletter makeover clinics" for companies and organizations who publishing their own publications. If you publish a newsletter, and you're not quite sure if it needs help, you should be. Even if your newsletter is doing okay, and seems to work well, a professional critique can point out many ways to improve the results and make your readers happier.

Improve your Newsletter, brochure, catalog or other publication

A detailed critique will arm you with valuable information -- whether it is to validate your work, or the work done by contract designers. You really can't be sure until you get a professional third-party opinion.

Publication analysis and critique

We concentrate on the essentials and on the areas that need help the most. Your publication critique may include:

The formal critique is initiated by your contribution to the Design Center using PayPal or your corporate check or money order. (See box at right.) Upon receipt and notification, we shall contact you for the details we'll need for a thorough critique. (No PayPal account necessary!) $150.00 U.S. dollars

In-Depth Newsletter Critique / Makeover

This is where we roll up our sleeves and go to work for you -- providing actual graphics, layouts, and visual examples of the how-to solutions found in the critique above. You'll also get organizational examples and editorial techniques to make sure your newsletter gets read and kept! You should first get the Newsletter critique, as we usually discover that a full scale makeover is not necessary -- unless you want one anyway!
      All of the materials purveyed to you in the process of a Formal Critique are your property, for your exclusive use. The In-Depth Newsletter Critique / Makeover fee is $350.00 U.S. dollars

Critique Team Leader, Fred Showker

Fred ShowkerFred Showker has been in the graphic arts industry for more than 35 years. The job log for his graphic arts facility in Virginia totals more than 7,500 successful projects in those years. With the advent of desktop publishing, Fred hit the road with his "Newsletter Makeover Clinic", working 22 cities a year for Dynamic Graphics. He's helped thousands of independent publishers and in-house personnel across the country with such clients as Caterpillar, Ford Motor Company, Wired Magazine, The Chicago Herald Papers, Apple Computer, Snap-on Tools, Phillips Electronics, The United Way, Merck, Sysco, Virginia Newspaper Association, The Special Olympics, Harrahs's Casinos, U.S. Department of Defense, U.S. Government Printing Offices (GPO), The National Forestry Department, and the list goes on and on.

"If I can't show you at least SIX powerful ways to improve your newsletter, I'll give your money back, and the report is your to keep!"

Fred Showker

Fred Showker, Editor / Publisher: DTG Magazine

In-House Publication Workshops at your location

Yes, that's right! We can bring the "Fred Showker Show" to your facility, for a full day of training, tips, tricks and inspiration. Your on-location workshop can even be customized for YOUR publication (with sufficient advanced notice) where we take it apart -- and put it back together again, providing all the essential elements and steps for improvement. Fred can answer most questions about problems or situations on-the-fly, and your in-house team will benefit from an invigorating shot-in-the-arm of creativity and inspiration.
      Site workshop fees begin at $2,500 per day, plus expenses, negotiable depending on degree of customization, location, lead time and time of year. Please inquire

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