Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* E-books send a shiver down the spine of the publishing industry
* In Digital World, Advertising Age Redesigns Print Publication
* What Hollywood Can Teach You About Great Presentations
* The truth about newspapers in the 21st century
* Weighing the custom publishing proposition
* Newspapers still have power, it seems
* Why print media is still green
* Ebooks Now Outsell Print Books
and more ...
In Digital World, Advertising Age Redesigns Print Publication
A WEEKLY trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign in years, as part of efforts to further redirect its editorial focus in a digital world toward analysis from breaking news.
The publication, Advertising Age, owned by Crain Communications, made its debut in 1930 and grew to become the largest in its field. The redesign, scheduled for the Sept. 10 issue, will be comprehensive, affecting even the familiar oversize Ad Age format.
Full story : The New York Times
Ebooks Now Outsell Print Books
As we predicted several years ago ...
The war has been raging for a couple of years. But despite publishers and bibliophiles fighting tooth and nail, ebook sales are still rising. And recently, I am sure to the chagrin of many traditionalists, ebooks have outsold hard copy books.
Full story : tabletcrunch.com
Weighing the custom publishing proposition
Here’s how one association uses custom publishing sponsorships to boost revenue without negatively affecting its brand.
This September Association Media & Publishing Lunch & Learn drew association editors, marketers, designers, and communicators for a look into the success that Loeffler’s association has achieved by offering custom publishing sponsorship options to companies she calls "super fans” of HFMA.
Full story : Association Media & Publishing
E-books send a shiver down the spine of the publishing industry
Depending on who you believe – and what you read – ebooks are either going to be the saving grace of the publishing industry, or the final nail in its coffin.
Metro dips between the covers of a raging debate to find out how many chapters are left for the printed book.
Full story : Metro
What Hollywood Can Teach You About Great Presentations
What makes a good Hollywood movie? Exactly the same principles that make a great keynote speech, executive presentation, and sales conversation.
Imagine that you have unlimited resources to design a speech that will make you the hottest commodity on the market, inspire your sales force, or close more sponsorships. Where would you go to get the best, highest-priced writers and directors in the world Hollywood! What makes a good Hollywood movie? Exactly the same principles that make a great keynote speech, executive presentation, and sales conversation.
Full story : Association Media & Publishing
The truth about newspapers in the 21st century
Are newspapers still the most influential and reliable news medium around? Did not the emergence of new media sound the death knell for the print industry? And are people really reading newspapers anymore?
These are questions whose answers smack of not one but many confirmation biases. While the notion that newspapers are dying a pitiable death eggs on, reality debunks the myth and potrays a different picture.
Full story : The Huffington Post
Newspapers still have power, it seems
By now, those who spend a lot of time online (or read the news) have probably gotten used to the idea that printed newspapers are declining in relevance: their newsrooms are shrinking, some are closing down or going bankrupt, and others are trying to shore up their falling revenue with paywalls.
But it's worth noting that even these alleged dinosaurs still have some power over us, if the events of the past week are any guide — and the shared experience they offer has no real equivalent online. What happens to society when (or if) we lose that?
Full story : GigaOm
Why print media is still green
One of the big arguments made for the switch from printed marketing to digital is that it's far more "green" to send an email than a brochure by mail. Fortunately, the printing industry has responded with some wonderful changes that have made printing one of the greenest industries on the planet.
From special inks to recycled paper to planting more trees than are used and improved logistics, printing is green again.
Full story : Business 2 Community
And, thanks for reading