What is Responsive Web Design?

by Fred Showker

Fred Showker Content marketing and digital flipbook platform, Uberflip, has released a videographic that highlights and benefits of responsive design for marketers :: Responsive Design in 60 Seconds [VIDEOGRAPHIC]

With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? According to Uberflip, the answer is responsive design.

Uberflip's videographic illustrates how responsive design allows marketers, designers, and developers to create a single website for their content that adapts to any device on the market. The video also highlights some key benefits of this design concept.

Uberflip CEO, Yoav Schwartz explains

Quoting  begins It's becoming increasingly difficult for brands to deliver digital content that's optimized and compatible with every device - especially all the new mobile devices . . . A few years ago, all the rage was in developing iOS and Android apps; now marketers are aware of the tremendous cost implications with developing, updating, and promoting apps that may never get downloaded. Responsive design ensures that anyone who wants to access your content can do so efficiently and effectively. Quoting  ends

Key takeaways:

  • 90% of people use multiple screens sequentially.
  • Responsive design is cost-effective with minimal need for stand-alone sites or apps.
  • With responsive design, content fluidly adapts to any screen size - no device-specific design required.

GO Click here to view the video.

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And, thanks for reading

Fred Showker

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Uberflip makes it easy to enhance, share, and track content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flip software helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital at http://www.uberflip.com/demo.


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