Karen negotiates for a salary in a design position at a design firm

On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013

Magazine Apps: Why So Bloated?

In my pr and news feeds, the latest from the Association of Media & Publishing sent me an article called : Magazine Apps: Why So Bloated? The pad revolution is probably going to be the single savior of the publishing industry. Er, uh, maybe not. June 14, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

PUBLISHING UPDATE - profits vs downfall? Printing predictions

As we move into June publishing has mixed news from the death knoll to new profits and opportunities -- keeping print relevant, serif vs sans, comeback for magazines and more . . . here's the latest publishing update:
* Why printers must ask themselves, 'Is my business irreplaceable?'
* Smarter direct mail: Advances in print that can boost ROI
* How print stays relevant in a digital world
* Survey: Dramatic Q1 plunge in print profits
* The final battle between serif and sans
* Web sparks print comeback for magazines
* Print delivers your message
* Paper is eco-friendly
and more ... June 3, 2013

Design, Typography & Graphics News for JUNE 2013

Table of Contents : What's here:
* 01 JUNE: Design Vacation
* 02 Photoshop Madness : Summertime COLOR
* 03 Photoshop Tutorial : Create a Vibrant Flaming Abstract Space Artwork
* 04 Photoshop Tutorial: Create rusted metal text
* 05 What is Responsive Web Design?
* 06 The Design Center presents Design & Publishing Updates :
* 07 Spring Creative . . . Creative Update #1
* 08 Fonts & Illustration . . . Creative Update #2
* 09 Creative inspiration . . . Creative Update #3
* 10 PUBLISHING UPDATE - profits vs downfall? Printing predictions
* 11 Marketing Update : Market smart, build a better pitch
* 12 Online Social Media Update : JUNE, vacations, travel
* 13 Web Update for the first quarter of 2013. . .
* 14 &Else News, Views and Reviews
* 15 Drowning Doesn’t Look Like Drowning
* 16 Graphic Design Book of the Month CLUB
* 17 JUNE gets hot, stay cool, enjoy your summer
. . . and more June 1, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

Photoshop Madness : Summertime COLOR

PHOTOSHOP MADNESS is where you practically go mad trying to find the most useful stuff for Photoshop when you need real color advice. This month we've found some very-cool resources, and tutorials -- and -- unfortunately we discovered another rip-off site that will take your money for other people's content! Here we go :
* Basic to Advanced Flesh Tone Color Theory and Illustration Techniques for Photoshop
* Differences between RAW vs JPEG in Digital Photography (VIDEO)
* Creating Color Mockups in Photoshop CS4
* BEWARE :: Steer Clear of "DocStoc.com"
* How to color correct skin in Photoshop
* Freebie :: Color Palette Template
* Prepping Graphics for Print
... and MORE May 29, 2013

Online Social Media Update : JUNE, vacations, travel

This Social Media update jumps into June and you can go along! Take your mobile device, iPad or laptop along this summer on vacation so you can keep up with new social media trends . . .
* Social media users say Pinterest is as popular as Twitter
* Unconventional ways to boost your Facebook engagement
* Maximize the social media presence at your next event
* Take advantage of Facebook's new cover photo rules
* Tweeting your way to a successful industry blog
* Let social media do good work for you
* Twitter App Update Improves Search
* Is Social Media Advertising or PR?
* Write more successful blog posts
* The Unbreakable Rules of Video
.... and the continuing world of social media and networking May 29, 2013

Google Maps for iPad Even Better With New EggMaps HD

EggMaps HD 1.04, is an important update to one of our favorite navigation apps for iPad. Offering a visually appealing directions-list view, with the map of your route in the background, EggMaps HD is the iPad-only app that provides Google Maps at full resolution. Unlike the iPhone version of Google Maps, EggMaps HD takes advantage of the larger iPad screen. Version 1.04 adds markers, terrain view and a much easier Street View. May 24, 2013

Mail Designer Improves Newsletter Workflow For Creative Professionals

equinux announces the release of Mail Designer 1.3 for Mac. equinux enhances Mail Designer, its tool for creative professionals, with an interface to send and distribute mail designs and newsletters with Campaign Monitor. This integration greatly improves the marketing workflow for freelancers, creative professionals, and companies. Mail Designer and Campaign Monitor are ideal for launching newsletter campaigns and reaching large audiences. Users can build and create their own mail designs. May 20, 2013