Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

Ad Blockers : people finally had enough and now see no ads! Can you blame them?

We have been following this issue since last November -- and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we're delighted it's finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN ... Forbes, ad blockers and malware … another warning! Just because they're a big name, doesn't mean they have scruples. Here's the rest of the news January 19, 2016

Advertising : Ad Blockers, Yahoo block, rebound, Advertising Needs An Overhaul

NO ADS | NO TRACKERS | NO MALWARESeems ad blockers are a good thing, and it also seems ad blockers are a bad thing. The problem arises when the advertising broker is sleezy and greedy, and the publishers don't have time to pay attention to how they're getting screwed. And there ain't nobody getting rich (to coin an old phrase) except the advertising hoars. We wish them well, and only hope that they're not making your web page suck. December 18, 2015

DT&G Advertising update : Ad Blockers

The online world and its unsatiable hunger for money has broken all rules and enraged the online population to the point of mutany! The design community as well as old school internet purists said all along that you could tell your web page sucks if you have advertising. But the web industry just wouldn't listen. Now, it appears a huge push-back is coming and it will make the connected world a better place. November 23, 2015

Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Web Advertising is Dead

People don't want ads on their phones. They don't want ads on their tablets. They're speaking out in a real loud voice -- AD BLOCKERS! October 29, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015

#326 : Fools Gold - web advertising

So you think you're getting rich with web affiliate schemes, and Google? You're giving away your web space in exchange for a percentage of a sale? From where I'm standing it looks like a huge rip-off to the benefit of the advertiser. If you're paying attention to what's happening, you might think different. July 23, 2015

Publishing Update 1505-15 : Digital Media, Publishing, content, print, and DTP

Did you remember Mothers' day in your media plans? Never pass up the opportunity to market and spread the PR of your clients. Spring is a fun and lucritive season as people come out of the winter doldrums and begin shopping again. Be on your toes ... May 13, 2015

Publishing Update 1505 : Publishing, content, print, and DTP

Rolling into the summer vacation season, a lot of markets will be picking up that special book, magazine or whitepaper to take along on the trip. You're clients will be wanting to put their best foot forwared. We found these to be excellent reads, and even included some design to go along . . .

  • What is a magazine? Media reporters often see the web as the answer
  • The case for, and against, integrated print-digital newsrooms
  • The Brutally Honest Truth about Ghostwriting
  • 5 Truths of Audience Monetization
  • Common print design mistakes
-- and more ... April 29, 2015