Marketing Update : September rag

Designers need to know almost as much about marketing as marketers do!... this issue:
* 3 must-have investments: Social media, content marketing and mobile
* The Three Most Underrated Internet Marketing Strategies Of 2012
* Content marketing 101 - essential questions and answers
* 4 tips for a common-sense approach to mobile marketing
* 5 top tips for a successful event PR strategy
* 7 tips for creating amazing videos
... and more September 19, 2012

Print Advertising delivers Best ROI

For some years we've preached that online advertising is a hoax. The web turned advertising upside down -- traditional advertising has been beneficial to both the advertiser and the publisher. Not so with web advertising. Now, Shweiki Media has compiled facts and statistics from multiple studies and reports explaining why traditional print advertising WORKS. August 24, 2012

Marketing Update : August kick-off

August is BACK TO (Design) SCHOOL and designers need to know almost as much about marketing as marketers do!... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* Content marketing metrics: How to drive action instead of reaction
* Breathe new life into your marketing with visual content
* Eliminate 'to be' verbs in business writing
* 7 tips for creating amazing videos
... and more July 31, 2012

Marketing Update : Back to (Design) School

Rolling toward August with marketing tips and tricks all designers, and developers need to know . . . it's BACK TO (Design) SCHOOL ... this issue:
* How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
* 7 expert email marketing tips you're probably missing out on
* How To Prevent Your Newsletter Emails From Ending In Spam
* PR teams can boost SEO (and sales) through Twitter
* Study: Video Boosts Mobile Ad Engagement Rates
* 7 reasons your PR efforts aren't working
* In synch with synchronized marketing
... and more July 21, 2012

Marketing Update : turn up the heat

Summer sometimes puts marketing efforts on hold in favor of the autum push. Not a good idea... keep marketing, and keep selling Here's the next edition of DTG Marketing Update:
* 5 emerging public relations trends-- and the skills they require
* Marketers use growing number of tools to spur website engagement
* 7 infographics that make the case for mobile email optimization
* The 6 trickiest measurement terms, and what they really mean
* Why you're getting left behind in digital video
* 3 reasons your boilerplate should be shorter
* 11 apps every marketer should download
... and more June 27, 2012

Publishing Update : Smart Publishers

An overflow this month presents essential info from the hardware side of publishing to improving your writing! This issue is two pages on the publishing scene June 26, 2012

Publishing Update : Print vs 'E'

eBooks making more and more news, inroads into society, but printed books still rule! Plus more news on the publishing scene:
* Americans reading more e-books on computers than e-readers, phones
* Don't build a paywall, create a velvet rope instead
* At last, they see: E-books 'democratize' publishing
* Six Easy Tweaks for a Sleek, New Design
* E-books: The giant disruption
and more ... May 24, 2012

Facebook Advertising: Should you bother?

Here you go, on the day Facebook goes public, in one of the biggest stock market IPOs in history, we're asking should brands bother with Facebook advertising if 44% of people say they would never click on a sponsored ad? A global survey undertaken by the independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle. It's going to get interesting! May 18, 2012

Publishing Update : Inks and Effects

May continues with the world of design publishing -- here are some essential finds:
* Newspapers: It's not a revenue problem, it's a culture problem
* Limitless power of ultraviolet special effect inks
* The Collapse of Print Advertising in 1 Graph
* Publishers and editors not always on same page
* Industry, digital metamorphosis at midpoint
and more ... May 17, 2012

Publishing Update : new world

The world of design publishing marches on, and here are some essential finds:
* Newspapers erect pay walls in hunt for new revenue
* Readers respond to newspapers digital ads
* Printers bridging the gap to cross-media
* Publishers take on the pressing issue
* A whole new world for book publishing
and more ... May 10, 2012