Marketing Update : infographics, mobile mindsets, digital engagement and more

Mr Ragan brings us back to the basic craft of writing press releases, touch on infographics and finding a new mobile market. Get ready for November ... here we go :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 28, 2013

Marketing Update : Direct marketing, social media, Infographics and Retargeting

October continues into the holiday season and marketing reaches a fevered pitch. Come on along with our latest marketing update :
* What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
* How Search Retargeting Kick Started The Programmatic Marketing Revolution
* 5 Tips for Creating Successful Data-Driven Infographics
* Direct marketing and social media — A perfect match
* How to measure your content marketing campaign
* 10 Marketing Roles for the Next 10 Years
* Is the traditional PR pitch dead?
* Who do you think you are?
... and more October 22, 2013

301 60-Seconds : Quick, figure this out

As you know -- things aren't always the way they seem! There are a lot of really down-to-earth lessons our educational system seems to be missing these days in favor of more lofty, perhaps unnecessary, lessons. Today, John McWade sent me a brain teaser that clearly illustrates this point... October 21, 2013

Marketing Update : Going Social, jumping infographics, push mobile, content is king

Our last edition expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 14, 2013

60-Second Window #300 : Junk Mail Names

You know you've made it when Google recognizes ghost names you made up a decade ago. But there's more to this story -- as I discovered one of my pseudo names from the past is a real live person! Yikes!!! July 24, 2013

Marketing Update : baseball, apple pie, and marketing

Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more June 24, 2013

Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

PUBLISHING UPDATE - profits vs downfall? Printing predictions

As we move into June publishing has mixed news from the death knoll to new profits and opportunities -- keeping print relevant, serif vs sans, comeback for magazines and more . . . here's the latest publishing update:
* Why printers must ask themselves, 'Is my business irreplaceable?'
* Smarter direct mail: Advances in print that can boost ROI
* How print stays relevant in a digital world
* Survey: Dramatic Q1 plunge in print profits
* The final battle between serif and sans
* Web sparks print comeback for magazines
* Print delivers your message
* Paper is eco-friendly
and more ... June 3, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013