Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

PUBLISHING UPDATE - here comes summer publishing opportunity

So publishing now emerges from the world of 'big data' and who can predict what's going to happen with publishing brands . . . here's the latest publishing update:
* As loophole allows end to some Saturday USPS deliveries, magazines explore alternate options
* International Survey of Industry Consultants Reveals Predictions For The Future Of Print
* Business printing, branding and your costs May 27, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

Publishing, printing, desktop publishing and direct mail for May

Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* Survey: 87 percent of US magazine and newspaper publishers have an iPad app
* Printed customer communications — marketing opportunity or inconvenience?
* 75% of Advertisers Use Social Ads, Half Integrate With Print
* Global newspaper trends: Readership remains high
* To print or not to print? That is the question
* Mobile2Print: the future of print?
* Print Media's Digital Malpractice
* Copyright smarts
and more ... May 20, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

Google's 'Enhanced Campaigns' a challenge for advertisers?

You may have already read my 60-Seconds column about false advertising -- but the online advertising world faces a number of challenges -- quite possibly the biggest challenge is from Google. Here, Greenlight's Angela Knibb helps shed some light on the whole sordid mess! February 27, 2013

False Advertising ???

True or False: Designers have disappeared from the web advertising world because they're no longer needed -- who needs a designer when you can blatantly use false advertising to entrap your audience to click. Good question? Have you fallen prey to this ploy? February 23, 2013

PUBLISHING UPDATE - death knell for the print industry?

Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* E-books send a shiver down the spine of the publishing industry
* In Digital World, Advertising Age Redesigns Print Publication
* What Hollywood Can Teach You About Great Presentations
* The truth about newspapers in the 21st century
* Weighing the custom publishing proposition
* Newspapers still have power, it seems
* Why print media is still green
* Ebooks Now Outsell Print Books
and more ... January 24, 2013

Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Publishing Update : 2013 Here we come

Yes, it's an all new year -- and we know that designers have to be publishers as well! But with social media eating away everyone's time you'd think there's now place for print media. Don't fool yourself . . . here's the latest publishing update:
* Building the wall: Will digital subscriptions save the newspaper industry?
* Newspapers report ad revenue loss for 25th quarter in a row
* Newspapers join to create digital circulars on steroids
* How will the January USPS postage hike impact you?
* Doing print forensics brings new business
* Social media marketing in print
* Quit selling printing
and more ... January 10, 2013