From direct mail, to LinkedIn, to watching your print and social media programs, we are rolling toward the summer market, and May! Here's the next edition of DTG Marketing Update:
* Integrating social media in direct marketing campaigns
* How to Take Real Advantage of LinkedIn Company Pages
* 5 PR skills you won't learn in a classroom
* Surprise: Marketers want more Google+
* Direct mail: Send green, save green
... and more
April 25, 2012
Fine-tune your marketing, PR and advertising for the spring / summer campaigns. Is your email up to snuff? Are your PR metrics in order? Here's the next edition of DTG Marketing Update:
* Give Your Dashboard a Makeover: 8 Email Metrics That Count
* Everything Email Marketers Need to Know About Sender Score
* SEO for public relations: A step-by-step guide
* Study: Email is more popular than social media
* It's Not You, It's Outlook
... and more April 17, 2012
Springtime is sometimes considered the 'ramp' season for new campaigns and advertising blitzes -- coming out of the winter doldrums, with tax season past, consumers may be ready to start spending as summer approaches. So, let's fire up the marketing machine and get going! In this issue of DTG Marketing Update:
* A guide to brand building on Pinterest and Tumblr
* 5 Ways to Reinvent the Press Release With SEO
* Facebook gives marketers a new set of tools
* Use email to re-engage sleepy subscribers
* Put an to End Meaningless PR Metrics
* Trying a simple model
... and more April 10, 2012
As we move into spring, the publishing industry is moving on:
* 8 Powerful Tips for Marketing Your Business With eBooks
* Publishers Still Confident in Print (Sort of)
* The Truth About Who Owns Online Content
* Lisa Harouni: A primer on 3D printing
* Revisiting Print's Social Network
* 5 Myths About eBooks Debunked
and more ... February 23, 2012
Yes, it's a new year, and time to start planning:
* Marketing destination: Online community - how to survive and thrive
* Beyond the app store: 3 tips for marketing your mobile offering
* The impact of email marketing maturity on email protocols
* Your email signature is a valuable marketing tool
* Three Reasons to Print Association Newsletters
* 5 Steps for a Successful QR Code Marketing Campaign
* 12 Marketing Predictions for 2012
... and more January 3, 2012
Another year has come to an end, and a new year is about to start -- is your publishing act together? Here's some help:
* Ebooks' popularity is rewriting the sales story
* 4 ways jumbo postcards can help boost business
* In defense of print: 10 great resources
* 10 principles of writing for the Web
* 5 Day Delivery FAQs
* Beware the Kindle December 29, 2011
Let's continue our series of marketing updates to get you off on the right foot for the new year:
* 6 tactics to leverage the influence of social reinforcement
* 8 popular postage tools to save money on business shipping
* 9 criteria for establishing your business' brand essence
* 3 ways that a printer could benefit by using SMS/text
* What's required of the next generation of marketers
* 5 steps to small business public relations success
* What will the future of direct mail look like?
... and more December 27, 2011
This edition has some surprises, including a pice on plagiarism and another on QR codes...
* Amazon adds HTML5 -- and suddenly its ebooks get much better looking
* Marketing research: Social CRM is increasingly important
* Group Says Newspapers Aren’t Dead, They’re Alluring
* Publishers find more uses for QR codes
* Print media is here to stay
* The Accidental Plagiarist
* Strategy before content
and more ... December 21, 2011
This marketing update is the first in a series to get you ramped up for the new year:
* Right Preparation Is The Key For Effective Direct Mail Postcard
* 7 email marketing rules to follow before hitting send
* 11 tips for crafting a pitch that wows journalists
* 5 Things You Must Know About Reputation Management
* Email marketing for this holiday season
* HP releases sustainable print guide
... and more December 20, 2011
While the Kindle, iPad and the world of ebooks creeps in, there's still a lot of power in publishing.
* GreenPrint software seeks the most efficient printer for the job
* Ballantine publishes 'mini green guide' for direct mail
* Ebooks' popularity is rewriting the sales story
* 4 ways jumbo postcards can help boost business
* In defense of print: 10 great resources
* 10 principles of writing for the Web
* 5 Day Delivery FAQs
* Beware the Kindle
and more ... November 22, 2011
