Marketing Monday : April kick-off
This marketing update cleans up some good content items I've collected since February, but are still important reading for graphic designers, media people, and those in marketing and advertising ... April 4, 2011
Publishing Update March 28
What does it take to improve readership and traffic? Content, of course! This edition we've got some content oriented info as well as some PDF and eBook insights ... * Honor Thy Content: The Five Commandments of Editorial Excellence * So the Publishing Business Didn't Die, After All * Magazine readers engage more with interactive than static print ads: Adobe * Apple's bet on publishing * Printing Employment Shrinks, Shipments per Employee Rise * Tear down this PDF * Will Ebooks Jeopardize the Carbon Reduction Goals of the Book Industry? * Publishing experts take dim view of Apple's new rules for iPads and iPhones -- and more ... March 28, 2011
Publishing Update March 14
I've run across several really good articles -- and some stories you may have missed -- that broaden your understanding of the publishing scene as it unfolds ... * Who Else Wants to Write Better Email Copy? * Seven Reasons Newspapers Are Not Rebounding Financially * Facing A Dire Financial Situation, USPS Emphasizes Its Eco-Friendly Efforts * Google launches eBooks, cross-platform e-bookstore and reader * iPad publishing: time to switch to v2.0 * Making all postage 'forever' is right move * E-book sales outdo print * Analysis: Book publishers may suffer in world without Borders * For Magazines, a Bitter Pill in iPad... March 14, 2011
Publishing Update March kickoff
Now the news of the iPad 2 begins to ripple through the publishing industry -- but hey, there was still unfinished business before the iPad! This issue: * Magazines Down * Page Numbers for Kindle Books an Imperfect Solution * Inkjet Rises Higher * Key Success Factors for a tablet-only 'paper' * Publishers greet Apple's iPad plan with icy silence * Google One Pass to Challenge Apple Subscription Service * Bookstores feeling pain from digital technologies * The Business of Sustainability for Paper and Print... and more March 7, 2011
Marketing Update : 1102-14
Rolling well into the first quarter, you're headed for the "winter doldrums" ... you want to be ready
* Strategy First When Integrating Social Media and Direct Marketing
* The ROI of Real-Time Marketing and PR
* An Alternative to Procurement
* The Art of the Checkin: From Location to Content to Brand
* 6 Lessons from 5 Companies That Use Social Media
* U.S. Paid Search Budgets Forecast To Rise 15%
* Email Resolutions You Can Keep February 14, 2011
Marketing Update 1101-24
This Marketing Update gathers some significant articles published since late fall. Good reading for anyone in the marketing fields today... * Marketing Sense isn't the Same as Common Sense
* Why and How You Should Be Using Triggered Email
* Connecting Rings and Bricks to Clicks
* 3 Ways to Create an Effective Content Strategy for Social Media Marketing
* 2011 Predictions for Agencies
* 3 Ways to Make Your Email More Social
* Say Hello to CAPTCHAs as Advertising
* How to Create a Social Media Ad Buy on a Budget ... and more January 24, 2011
2011 Search Predictions
This may be the big year of change for searching, search advertising, paid links, and even getting YOUR content found in the major search engines. They're tightening the throttles to search LESS content in favor of more 'vaulable' content -- in other words, content searches they can SELL. Here is Greenlight's Top 10 Search Predictions for 2011 January 10, 2011
Web UPdate 1011-15
More interesting tidbits from the web, with some sage advice about online advertising. This issue includes:
* How to Avoid Online Advertising's $1 Billion Mistake
* 3 Ways Google's New Shortener Might Affect SEO & Search
* 4 Game-Changing Trends in Web App Design
* 5 Website Changes That Will Hurt Your SEO
* 6 Reasons Why We Love Internet Trolls
* 8 Ways to Reduce Your Site's Bounce Rate
Social Media, PR and Marketing
Marketing and publishing kind of go hand-in-hand, but now social media is changing the game. This edition on media finds some important reads : * Americans Consume More News, Less Newspapers * AP Circular App Coming to Help Print Compete With Coupon Pure Plays * The Art of Listening in Client Service * The Social Network: Ecosystem vs. Egosystem * TIP OF THE DAY: PR Agencies Are Dead, Handle Press Yourself * Why Marketers Shouldn't Always Blame the Media October 31, 2010
Media in. Media out
Marketers Still Looking for More Data, Lower Costs for IPad Ads * Future iPhones could recognize, adjust for individual users * 40 Windows apps contain critical bug * Magazines Free on the iPad - How Can Anyone Make Money? * What's wrong with public relations? * The Perils Of Some PR Firms Handling Your Social Media ... and more! October 25, 2010
