#326 : Fools Gold - web advertising

So you think you're getting rich with web affiliate schemes, and Google? You're giving away your web space in exchange for a percentage of a sale? From where I'm standing it looks like a huge rip-off to the benefit of the advertiser. If you're paying attention to what's happening, you might think different. July 23, 2015

One thing most designers and creative professionals lack that will kill profits

Most graphic design projects are singular and session based. However, once you evolve into projects that require many sub-contractors, or venders to praticipat, and multiple creative resources, you can quickly get behind the 8-ball and lose a pile of money. The one thing that will keep your profits in tact is careful planning and billing. We used to do this on a chalkboard -- but now you can do it digitally . . . . May 29, 2015

Social Media Update : infographics, strategy, readership, SEO and Social Media Mistakes

Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:

  • Creating the perfect social media strategy for your company
  • Infographic: Why you should be marketing with social media
  • 8 Social Media Mistakes That Are Killing Your Brand
  • Digital News Readership Continues to Gain New Ground
  • How To Use Social Media To Boost Your SEO Campaign
  • How Nonprofits Can Create Real-Time Marketing
  • People are the New Social Channel
... and more! May 12, 2015

Web Design Update: Optimization, Website Logo Trends, SEO, Link Ideas, metrics and more!

Last edition of our Web Update carried some Mobilegeddon news and views, so we're not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there's something we should share . . .

  • The Often Overlooked Side of the Digital Publishing World: Optimization
  • Need a New Website or Logo? Design Trends for 2015. (Infographic)
  • Are keywords relevant to SEO in 2015?
  • 5 Pieces Of Content: 25 Link Ideas
  • 3 components of smart metrics
April 29, 2015

Social Media Update : The wires and wireless are buzzing with the next big thing

Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently -- good enough to pass along to you:

  • Should digital magazine covers be designed different from print?
  • Balancing art and science to track campaign performance
  • 8 indispensable tools every content writer needs
  • Why I Won't Accept Your Linkedin Invitation
  • Top 5 Advantages Of Email Marketing
  • Managing your online reputation
... and more! April 27, 2015

Virtual TimeClock 15 Goes Green with Electronic Employee Timecards

I didn't think I would need this when I started, either. But believe me, if you plan to change and grow, you'll eventually have to deal with employees. With employees comes the tedium and misery of managing their time, taxes and benefits. This is the kind of help you'll really need March 23, 2015

The future is Big Data and Data Mining -- here's your ticket for OS X

As society becomes more and more segmented, data mining will become more and more important to marketers, researchers, hipster life-hackers, planners and the media. You will need a data extraction tool to leverage data as they encounter it. Mac users will need one specifically designed for OSX and one that augments existing spreadsheet with data found on the web. Welcome Wordaux. March 18, 2015

Reduce Paper Waste and Errors with New Bid & Estimate App - GreenBid 2.4

Arizona start-up, GreenBid has developed GreenBid, a digital bid, estimate, and invoice generator to help users save money and reduce waste. GreenBid Paperless Estimates is specifically developed for iPhone, iPad, and iPod touch devices. March 10, 2015

Reduce paper waste and errors with new bid & estimate app - GreenBid

Arizona start-up, GreenBid has developed GreenBid, a digital bid, estimate, and invoice generator to help users save money and reduce waste. GreenBid Paperless Estimates is specifically developed for iPhone, iPad, and iPod touch devices. February 15, 2015

The virtual business card that exchanges info electronically - gCard

gCard 1.0, is a new business tool for iPhone, iPad, and iPod touch devices. Available in a wide range of colorful backgrounds, gCard is a virtual business card that allows users to electronically share their information. February 13, 2015