As a graphic designer or creative specialist, whether employed, or freelance, how do you charge for your services? There have been many articles, probably hundreds, and many books written about running a creative business. It all really boils down to how much it costs you to do business, how much you want to make, and how well your market supports your talent and price level. That's simple enough. Yet the question on the lips of many creatives is not necessarily how much to charge, but how to charge it. October 19, 2016
When you talk about media, of course you could be talking about TV, radio, newspapers or other traditional forms of mass communications -- but today, more and more of these conversations are built around social media. There's never been a media channel more widely available nor seductive than social media -- and this is the media we're focusing on in these Media Updates. Enjoy and get ready for September! Here are our topics this week:
- Authorities To Crack Down On Paid Celebrity Social Media Posts
- 6 Infallible Reasons to Take Your Business to Social Media
- Are Facebook Likes Still Valuable in Social Media Marketing?
- 5 Research-Backed Tactics to Get More Twitter Followers
- Is Your Strategy Killing Your Multi-Media Efforts?
Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016
The summer is almost over, and most areas have already begun concentrating on back to school, and maybe even the holidays! But social media like LinkedIN, Facebook, Tumblr and others are hooked on the U.S. Elections with a cesspool of vile interactions. We'll be fortunate when all that is over, so that's why I am avoiding it. I figure you're seeing enough of that garbage, the Design Center doesn't have to add more . . . please have a great time this week:
- Yes, There Is a Place for Social Media Marketing in Your Medical Practice
- Fast food companies use social networking sites to target children
- Yes, Serious Academics Should Absolutely Use Social Media
- How to Monitor Social Media in 20 Minutes Per Day
- Social media's 'wild west'
Gavin Jocious has written an article that really struck a note with me. I remember back in 2004, O'Reilly Media came out with a series of books about things that annoy people about technology. They invited people to send in their annoyances for the next book. They had so many coming in they published a whole series of books. But in Gavin's article "You Are Annoying Your Customers... " he asks "Do you know why? August 10, 2016
In these days of online transactions, there is a real need for this. Automaticard provides users with a simple and easy way to manage all of the automatic charges made on their credit cards, as well as quickly find account/contact numbers if their credit cards are lost or stolen. July 29, 2016
The Industry Days lineup at the ACQUIRE show features an all-star line-up of information and opportunity! This is a two-day educational event and tradeshow for government and military professionals looking to deliver on their agencies’ missions. May 20, 2016
Designers and photographers may be looking for a little extra income -- this may be the opportunity to bring in some of those real estate clients and boost the biz! Time to sell? Spring real estate markets firing up ... time to sell! April 25, 2016
Intellectual property theft affects all areas of design and development and the internet has helped it increase dramatically over the past decade. All designers have felt the ping of anger when discovering your client's design used illegally. With many products and licensed products, it's an epidemic -- global theives stealing, duplicating and hawking anything to make a buck! This was sent by the FBI for all to read February 10, 2016
We have been following this issue since last November -- and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we're delighted it's finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN ... Forbes, ad blockers and malware … another warning! Just because they're a big name, doesn't mean they have scruples. Here's the rest of the news January 19, 2016
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