Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the second of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... April 29, 2013
For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013
Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013
My friend Susan Kirkland is back again this month with some sage advice for those freelancing or running their own business in the creative world -- trying to survive in an edgy economy. March 19, 2013
One almost famous photographer I know put out a remarkable self-promotion piece -- a calendar so simple and stunning, everyone wanted one. It was a series of posters with spot varnishes printed in full color on 100 pound coated cover. He stamped a copyright mark on each and every image used to produce those promotional pieces -- but this story turns out a little different than you'd expect. February 25, 2013
Tim Clukey has been teaching digital media courses for over 14 years at the Plattsburgh State University Communications Studies Department in Plattsburgh, NY. He shares these insights into the application of presentation media. February 21, 2013
The Design Center and DTG Magazine welcome back Sandy Wright-Hibbard - Social Media Strategist, Marketing Consultant, Designer, and Writer - with Lyric Marketing, to share some of her wisdom for this year's Designing Women edition . . . February 20, 2013
With digital e-readers taking over the publishing world, the past several years have been all but detrimental to bookstores. Tech expert Karl Volkman weighs in on the future of brick and mortar bookstores February 7, 2013
With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013
A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. January 25, 2013
