Getting Schooled in the New Industry Buzzword: Content Marketing

Too often marketers are flying by the seat of their pants when it comes to developing a content strategy. Unfortunately, the term content marketing has become an industry buzzword that everyone is talking about but few marketers truly understand. October 7, 2013

87% of Marketers Use Video for Content Marketing Campaigns

Uberflip's latest video infographic provides recent facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers. August 21, 2013

Leading Photo and Video Pioneer Expands Retail With Cube 3D

3D Systems announced today that B&H Photo began selling 3D printers online and at its Manhattan superstore on 9th Avenue and 34th Street. The Cube® 3D Printer is immediately available in the store for $1,299. July 26, 2013

Marketing Update : baseball, apple pie, and marketing

Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more June 24, 2013

Karen negotiates for a salary in a design position at a design firm

On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013

Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

Online Social Media Update : JUNE, vacations, travel

This Social Media update jumps into June and you can go along! Take your mobile device, iPad or laptop along this summer on vacation so you can keep up with new social media trends . . .
* Social media users say Pinterest is as popular as Twitter
* Unconventional ways to boost your Facebook engagement
* Maximize the social media presence at your next event
* Take advantage of Facebook's new cover photo rules
* Tweeting your way to a successful industry blog
* Let social media do good work for you
* Twitter App Update Improves Search
* Is Social Media Advertising or PR?
* Write more successful blog posts
* The Unbreakable Rules of Video
.... and the continuing world of social media and networking May 29, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013