Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

MORE Web Updates from the first quarter of 2013. . .

Now, we continue our updates from the first quarter of 2013. . . our next update will launch us into June for interesting regular updates on Web Trends, tips and tricks just for web designers and online marketers:
* Successfully launch a new website and refresh your brand
* Solving the Issue of Context in Responsive Web Design
* How To Get Links By Writing About Other People
* Protect your website from Google SEO penalties
* Why Does SEO Take So Long?
.... and the continuing online world May 23, 2013

Online Social Media Update for Mid May

This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares --
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
.... and the continuing world of social media and networking May 22, 2013

Online Social Media Update for May

This Social Media update joins spring changes coming to the whole world of online media -- from burn-out to flubs, to promotions and marketing -- let's catch up
* 5 tips for avoiding social media burnout - Social Media Today
* 6 ways to avoid a personal PR crisis on social media
* 7 NEW things to do after you've written a blog post
* 5 Ways Social Media Can Promote Your Offline Event
* Boost engagement on your LinkedIn company page
* 5 tips to reduce risk of social media flubs
* 7 simple social media moves that work
.... and the continuing world of social media and networking May 15, 2013

Ally Lands A Brand

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the second of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... April 29, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

Carson becomes a professional

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013

IOU: What To Do When the Chips are Down

My friend Susan Kirkland is back again this month with some sage advice for those freelancing or running their own business in the creative world -- trying to survive in an edgy economy. March 19, 2013

LAWS of Authorship

One almost famous photographer I know put out a remarkable self-promotion piece -- a calendar so simple and stunning, everyone wanted one. It was a series of posters with spot varnishes printed in full color on 100 pound coated cover. He stamped a copyright mark on each and every image used to produce those promotional pieces -- but this story turns out a little different than you'd expect. February 25, 2013

10 Simple Presentation Tips for Professionals

Tim Clukey has been teaching digital media courses for over 14 years at the Plattsburgh State University Communications Studies Department in Plattsburgh, NY. He shares these insights into the application of presentation media. February 21, 2013