Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Marketing Update : visual content, QR codes, email etiquette and Facebook is Throttling Marketers

Now we're on the marketing path to summer, travel, vacations and guess what: back to school! Most marketers are looking at least 6-months to a year ahead. Some, are looking a year or more ahead. Let's take a look at this week's marketing update :
[*] Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video
[*] Proper and Improper Use of QR Codes: 10 Great Examples of Each
[*] The 5 most important elements of your association's brand
[*] Don’t learn email etiquette the hard way - Suzanne Mason
[*] 5 Tips for Working KPIs Into Your Measurement Strategy
[*] Facebook is Throttling Marketers for Their Own Good
[*] You and the Buzzword de Jour: Content Marketing
[*] Creating visual content for social marketing
... and more May 7, 2014

Getting Schooled in the New Industry Buzzword: Content Marketing

Too often marketers are flying by the seat of their pants when it comes to developing a content strategy. Unfortunately, the term content marketing has become an industry buzzword that everyone is talking about but few marketers truly understand. October 7, 2013

Google slams duplicate content

Just last month, leading search marketing specialist and technology firm, Greenlight, pointed out in its 2011 top 10 predictions for natural and paid search, that among other things, search engines would take an even more aggressive stance towards duplicate and low value content this year. February 22, 2011

Web Update 12/15/2010

Fred Showker's Web Update for December 15, 2010 ... news, views, reviews, and observations about the internet, Twitter, Facebook, LinkedIN, social networking, SEO, search engines, and all things connected. December 15, 2010

Web Update 12/06/2010

Tracking down illusive trends on the web can be a full-time task. Once in a while though, I run across interesting content articles that I think you would like to see. Views for the end of November December 6, 2010

Web Trends : Social Media, SEO, etc

In this edition of Web Trends Brennon Slattery writes about how social media changes old web habits and Laurie Sullivan asks what will vicarious facebook check-ins get advertisers? We also see how much of our time is spent in social media -- Are all results on search engines equal? Is the Web really dead? ... and several others. Don't forget to send in your discoveries! September 10, 2010

Publishing & Media Notes

In this edition, we've gathered some of the more interesting items in the publishing channels. Mark Dolliver writes 'What People Think of the Ad/PR Biz' ; Theodore F. di Stefano asks do e-readers spell the end of print media? Also, Six Reasons Print Belongs in Your Media Mix ; The FTC's Green Guidelines ; and do you think ads be coming to book publishing industry? Read along and remember to send in your discoveries! September 10, 2010

Publishing & Media Update

We're following the trends in publishing both on paper and the web! This issue looks at * Newspapers? Dying? Social media? Rising? * Adobe may transform content management industry * Dismiss the rate hike? * Why metadata matters for the future of e-books * Apple as middle-man troubles magazine publishers * New York Times free help for publishers? ... and more August 16, 2010

Publishing content and news

This 60-Second Window takes us past the State of the News Media 2010, wondering if the iPad will really change the publishing landscape, and seeing online providers trying outsourced journalism. Links and references that you should read ... June 26, 2010