There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015
Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .
- Video viewability is key to engagement, revenue opportunities
- Ad Injection: Yet Another Challenge for Online Advertising
- Is Facebook Becoming the Apple of Digital Ad Sales?
- Mobile Advertising Has A Measurement Problem
- Mobile To Dominate Digital Ad Spend In 2016
The title of today's Marketing Update just about covers it all! Like the good, the bad and the ugly, we've got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.
- 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
- Audience Research Needn’t Be Costly or Time Consuming
- Forget campaigns: Build your marketing stack
- How to Execute an SEO Content Marketing Plan
- The Seven Deadly Sins of Digital Marketing
- Making Personalized Email Marketing Easier
- 3 rebranding lessons from Caitlyn (Bruce) Jenner
Last time we went on about marketing sources and action but today we're zeroing in on content marketing and then working with analytics and looking at the real target of the marketing. Hang in there, it looks like it's going to be a busy summer!
- Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
- Measuring The True Value Of Audience Engagement Across Digital Media
- 3 Tips to Maximize the Synergy of Social Media and Content Marketing
- How analytics provide a dose of logic to your marketing decisions
- How to Approach Digital Marketing in 2015
- How Millennials Consume the News
Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks
The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.
- Broadcasters appear to have won -- as newspapers see few gains in ad spending
- Sensory Marketing Is the Next Frontier in Mobile Advertising
- Why native advertising won't overtake traditional ads -- yet
- Selling advertisers on reader attention, not clicks
- How Facebook plans to control digital advertising
- . . . and more!
We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!
- Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
- Will Facebook force advertisers to forget about tracking cookies?
- A new pricing scheme will change how digital ads are sold
- Programmatic buys 'make sense' for industry
- Planning your next ad strategy
- . . . and more!
April, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :
- How the latest moves by Twitter and Facebook help you market your organization
- 4 reasons to use direct mail marketing instead of email marketing
- The 8 golden rules of writing great press releases
- The rapid rise of video in content marketing
- 6 things great PR campaigns have in common
- 5 priorities for email marketing in 2015
- . . . and more
As we noted last week, the spring ramp-up is upon us and if you're not already launching your summer campaigns, you'd better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!
- Experience Marketing: How to Build a Customer-Centric Marketing Machine
- How Internet Marketing Will Affect Various Industries in 2015
- 15 Ways to Increase the Click-Through Rate on Your Tweets
- Why you must consider mobile in your email marketing
- Communication — the next big evolution in marketing
- 5 pitching sins PR pros should purge
- . . . and more
During the first quarter marketing cooled off as weather tortured most parts of the U.S. The hints of spring are coming, and with them comes a steep increase in marketing activities. We'll keep this marketing update brief, there's another one due next week! March 11, 2015
Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!
- Your guide to using images in your content marketing strategy
- Publishers vs. LinkedIn: The Next Heavyweight Fight?
- What exactly is 'dynamic creative optimization?'
- Your Content: Lock It Up or Set It Free?
- The new age of public relations
- Every marketer is a publisher
- ... and more
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