When it comes to sales, marketing, and PR there's one common misconception among clients: this is will instantly get me to the top. What authors often fail to realize is that publishing their book isn't a standalone ticket to success. In a great new article, publicity veteran Sandra Poirier-Diaz dished the details on 12 essentials for translating publicity efforts in sales. December 11, 2012
The book industry has been hit hard by the recession - very hard. (You know publishers are desperate when they start embracing online content curation.) And now there's even more news to raise the industry's blood pressure ... June 25, 2011
George continues his quest for epublishing, and dealing with front-end software, eReaders, iPads, iPods, Kindles, Amazon, and getting your ebooks published. This is the second part to George's "ePub" article. December 28, 2010
George gets his book "Naked Serviceman" up to Amazon and takes a good look at a new book that will help everyone publish their works in Apple's store, Amazon's Kindle, and others that support the eReaders and eBooks. (Part ONE) December 28, 2010
In this edition, we've gathered some of the more interesting items in the publishing channels. Mark Dolliver writes 'What People Think of the Ad/PR Biz' ; Theodore F. di Stefano asks do e-readers spell the end of print media? Also, Six Reasons Print Belongs in Your Media Mix ; The FTC's Green Guidelines ; and do you think ads be coming to book publishing industry? Read along and remember to send in your discoveries! September 10, 2010
We're following the trends in publishing both on paper and the web! This issue looks at * Newspapers? Dying? Social media? Rising? * Adobe may transform content management industry * Dismiss the rate hike? * Why metadata matters for the future of e-books * Apple as middle-man troubles magazine publishers * New York Times free help for publishers? ... and more August 16, 2010
This 60-Second Window takes us past the State of the News Media 2010, wondering if the iPad will really change the publishing landscape, and seeing online providers trying outsourced journalism. Links and references that you should read ... June 26, 2010
Consumers hesitant to embrace e-reader advertising; opt for tangible, but targeted, experiences in magazines -- CMO Council finds magazine readers looking to be more fully embraced by publishers to mold more relevant experiences in content and advertising June 21, 2010
