Marketing Update : ad strategies, food trends, direct mail, making money and more

We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :

  • Unblock Those Ads With These Five Compelling Advertising Strategies
  • 8 Food Marketing Trends You Need to Know About Right Now
  • How to increase customers and business via direct mail
  • Tomorrow's trends in leading edge creativity today
  • How Does Pinterest Make Money?

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click August 22, 2016

5 Signs That It's Time to Update Your Website

Fred Showker's Creative tidbits

Brian_Hong_m If your website is currently helping your company, you might not think that it needs to be updated. However, a website that has not met the sales or branding goals that your company has established should be updated. While it might not need an entire redesign, a website refresh could help to bring your business better results. August 19, 2016

Ad Blockers : ad poison, skip button, pernicious Facebook, Adblock, WSJ, reader blocking

Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
      Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016

Advertising Update : Native ads, Programatic ads, mobile woes, SERPS and more

The school start season is behind us, and soon we'll be rushing into the holiday buy season and most market / advertising plans are about to burst into full steam -- if they haven't already. Ad blockers have taught the rude ad hucksters a few lessons, so now everyone's talking native ads. Funny how things cycle around -- we're advocated native advertising from the very beginning! If it wasn't so miserable, it would be funny. Enjoy this week's advertising / marketing update . . .

  • Stand Out by Blending In: Making Native Advertising Work on Mobile
  • Small agencies have yet to embrace programmatic advertising
  • Top 4 Tips For Combining Native and Programmatic
  • All Hail the Rise of Native Advertising
  • Paid Advertising Dominates Local SERPs
August 15, 2016

Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016

#332 : How to make sure your email doesn't end up in the spam traps and trash!

After spending about six hours tracking and reporting spam, do you think I need to see one more? No? Well then, don't send me your press release that looks like spam. Here, take a look at this and see how somebody blundered ... April 28, 2016

A New Year and A New Look: McDonald's Global Packaging Launches In Style

Starting this month, McDonald’s restaurants in the United States will unveil new carry-out bags, fountain beverage cups and sandwich boxes. I don't know if this is a hallmark in graphic design, but looking at the history of McDonald's packaging and their urban positioning, it looks like a fun change. January 21, 2016

Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

Ad Blockers : people finally had enough and now see no ads! Can you blame them?

We have been following this issue since last November -- and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we're delighted it's finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN ... Forbes, ad blockers and malware … another warning! Just because they're a big name, doesn't mean they have scruples. Here's the rest of the news January 19, 2016

Advertising : Ad Blockers, Yahoo block, rebound, Advertising Needs An Overhaul

NO ADS | NO TRACKERS | NO MALWARESeems ad blockers are a good thing, and it also seems ad blockers are a bad thing. The problem arises when the advertising broker is sleezy and greedy, and the publishers don't have time to pay attention to how they're getting screwed. And there ain't nobody getting rich (to coin an old phrase) except the advertising hoars. We wish them well, and only hope that they're not making your web page suck. December 18, 2015