Marketing Update : AdWords Etiquette, Content Skills, and do we really trust advertising?

Effective marketing comes in many different shrouds ... from content to comments, beware what you say, where you say it and who you say it to! It's all about trust and skills. Follow along as we dig deeper into end of summer marketing :
[*] Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
[*] The 5 pillars of effective content marketing etiquette
[*] 5 Marketing Skills That Digital Journalists Will Need
[*] Google Goes All in on Mobile Apps With AdWords Updates
[*] Do Americans Trust Advertisements? by Ayaz Nanji
[*] How To Choose The Right Medium For Your Message
... and more August 26, 2014

Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Publishing Update 1406 : Why Newspapers, magazines, books, print media?

David Pilcher sums it up beautifully, there's just nothing quite like a glossy magazine cover! Standing at the magazine rack/stand in your favorite grocery or pharmacy, you see a broad spectrum of selections in print. They're all beautiful, but they're all practical. Printed brochures, cards, booklets and other marketing materials give you something to hold and touch. But there's more in this edition of DTG Publishing Update:
[+] Research proves media brands must supplement — not supplant — print
[+] As newspaper revenues decline, print media stocks rise
[+] Why You Should Still Try To Get Print Media Coverage
[+] The enduring pull of the glossy magazine cover
[+] 5 facts about the news business today
[+] Papering over e-books
[+] Choose Print: Touch
-- and more ... June 11, 2014

Publishing Update 1406 : Print publishing in a digital world

Just watch as we move into the summer with travel, leisure, vacations ... what do you see? People reading. What are they reading? Print and print media. Why? because it's more comfortable, and it travels well. But there's more in this edition of DTG Publishing Update:
[+] Publisher's Paradox: The Irony of Print in a Digital World
[+] Wolff: Putting journalism cart before advertising horse
[+] The 3 keys to a multi-media transformation storyline
[+] Rem Rieder: Is journalism entering a golden age?
[+] Water-Based Printing Could Eliminate Paper Waste
[+] Time to dismantle the newspaper factory culture
[+] Making a first impression with words
-- and more ... May 29, 2014

Publishing Update 1405 : Is there a global shift back to print publishing?

With all the news of security breaches, hacking, loss of privacy, and global spying we may be seeing the shift back to printed publications. Here are several good articles and resources for anyone involved in the print industry:
[+] The No. 1 reason for optimism about the future of newspapers? Our audiences
[+] Printing Profits Still Struggling, but Rebound from Q4-2012
[+] Why you should engage with other print providers online
[+] How publishers can prepare for new advertising sales model
[+] 20 Traits of Successful Nonprofit Publishers
[+] How tablets have changed publishing
[+] Can 30-second ads save newspapers?
[+] Could newspapers outlive the Web?
and more ... May 22, 2014

Ask Ted: Is my price to high?

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. In this edition, Ted's client asks if he's charged too much in a proposal -- Ted asks the right questions to lead his client to a happy solution
      Ted now relates the conversations . . . May 12, 2014

Marketing Update : visual content, QR codes, email etiquette and Facebook is Throttling Marketers

Now we're on the marketing path to summer, travel, vacations and guess what: back to school! Most marketers are looking at least 6-months to a year ahead. Some, are looking a year or more ahead. Let's take a look at this week's marketing update :
[*] Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video
[*] Proper and Improper Use of QR Codes: 10 Great Examples of Each
[*] The 5 most important elements of your association's brand
[*] Don’t learn email etiquette the hard way - Suzanne Mason
[*] 5 Tips for Working KPIs Into Your Measurement Strategy
[*] Facebook is Throttling Marketers for Their Own Good
[*] You and the Buzzword de Jour: Content Marketing
[*] Creating visual content for social marketing
... and more May 7, 2014

Marketing Update : Mobile Trends, Understand Buyers, LinkedIn Success Secrets, Big Data and more

Ramping up for May and Mother's Day -- a huge opportunity to lock in client loyalty! Don't forget to send in your Mother's Day promos! Let's take a look at this week's marketing update :
[*] Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
[*] Understand How Buyers Buy: Marketing With the 'Buying Center' Concept
[*] Facebook pulls the rug on business: We will return the favor soon
[*] How to target communications to conference attendees
[*] Eight Secrets of Success With LinkedIn PPC Ads
[*] RFP for Ad Sales? Not Necessarily a Good Idea
[*] Making Sense of Data: What Marketers Can Do
[*] The 16 best lines in marketing
and more! April 29, 2014

Marketing Update : Changing Trends, Rebranding, Marketing Budgets, Effective Video and the perfect email subject line

Let's start fine-tuning our efforts, and learn more so we can be more effective for our clients! Last week got us off to a good start into the spring market push, let's continue on that path! Let's take a look at this week's marketing update :
[*] Seven Trends Changing the Ways Brands Market to Consumers
[*] Rebranding without losing your hard-earned rankings
[*] Infographic: Digital Marketing Budgets Getting a Boost
[*] Roadblocks to Epic Customer Experiences: Marketers
[*] Four Rules for Telling an Effective Video Story
[*] How to craft the perfect email subject line
[*] Make your brand more relatable
and more! April 22, 2014

Marketing Update : March Madness, Spring promos, looking ahead to the future, Twitter tactics

Springtime usually marks the beginning of many marketing and PR campaigns -- it's the biggest time of year for launching promos, second only to the holidays! Let's take a look at this week's marketing update :
[*] 10 Simple Twitter Tactics That Will Get You More Traffic Today
[*] Marketing Lessons From March Madness: Go Deep Young Team!
[*] 3 ways to sabotage your PR pitch (and 3 tips to save it)
[*] Get more links from every piece of content you produce
[*] The Most Commonly Used Email Marketing Tactics
[*] Your Five-Point Mobile Marketing Checklist
[*] The 25 Most Powerful Corporate Brands
[*] 6 key advertising platforms for 2017?
and more! April 18, 2014