Ad Blockers : Google search result ads, Netflix, Native Ads, FCC privacy rules and more

We're following the advertising industry with great interest. Of course you've followed our advertising and marketing updates for years, and we carefully tried to warn the online ad world of the evils of spam for nearly three decades. Alas, the unquenchable quest for money has corrupted the entire online advertising world to the point of criminal activities and now there is a growing backlash from the public. It's a huge travesty that this second generation of internet users actually does not know what a spam-free internet is like. We're following the anti-spam world of ad-blocking for you :

  • Ad Blocking Declined In Germany; Advertisers Are Concerned With Snapchat Video Averages
  • Here's one sign that ad blocking's meteoric growth could start to slow down
  • Goodbye social media, analytics and ad trackers with Firefox Focus for iOS
  • Why building relevant ads in a cookie-free world comes down to context
  • Adblock Plus wins its 6th court case, brought by Der Spiege
  • Netflix promotes ‘Black Mirror’ by targeting ad blockers
  • Adblock Plus Calls Meetup To Form An Independent Board
  • A Glimmer of Hope in the Ad Blocking Battle
  • Ad-Blockers: Let’s Call Them What They Are!
  • The Natives Are Restless
December 20, 2016

Ad Blockers : Google search result ads, Netflix, Native Ads, FCC privacy rules and more

Now that we've been on the path of ad blockers for a year, the topics of click bait and fake news seems to have overtaken the media. Ad blockers will always help you on click bait sites because they're always full of predator and stalker links in the ads served. As we approach the end of 2016, the ad blocking field is getting hotter and hotter! This edition covers just a few of the hottest of the hot December 12, 2016

Publishing Update 1610 : Publishing content, digital, print, and DTP

In this edition of our publishing update we look at some deep journalism vehicles as well as sponsoring content and academic publishing. Don't forget that digital publishing is only a part of the picture -- the print publishing industry is robust and doing well!

  • How millennials interact with long-form journalism on mobile devices
  • Editorial and Sales Can Collaborate to Maximize Revenue
  • Is Your Publishing Toolkit As Strong As It Can Be?
  • Programmatic Publishing: Repurposing Ad Tech
  • Sponsored Content And Editorial Integrity
  • Academic Publishing Is All About Status
  • Rekindling the Passion for Print
  • Counteracting Content Shock
October 3, 2016

Publishing Update 1609 : Publishing, digital, content, print, and DTP

It's been some time since our last publishing update. Sorry! But seriously, Don't Print The Obituary For The Printing Industry Just Yet! The printing and print publishing industry has never really gone out of style, nor has it slacked off. Yes, it has changed, but the digital age has taken over -- there's a lot of graphic design, typography, photography and illustration still being printed with ink on paper! The graphic design community is still about 80% occupied by print. This is the Publishing Update of the Design & Publishing Center, so we'll consider all realms of publishing! Jump on board . . .

  • To Perfect Bind or Saddle Stitch — That is the Question
  • 3 kinds of content that are killing digital publishing
  • The Importance of Longform Content for Your Website
  • Why ‘Easy’ Publishing Solutions Hardly Ever Are
  • How digital publishers measure their influence
  • Think You'll Outsource Your Content Marketing?
  • A Script to Show Options for Placed Files
-- and more ... September 21, 2016

Marketing Update : ad strategies, food trends, direct mail, making money and more

We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :

  • Unblock Those Ads With These Five Compelling Advertising Strategies
  • 8 Food Marketing Trends You Need to Know About Right Now
  • How to increase customers and business via direct mail
  • Tomorrow's trends in leading edge creativity today
  • How Does Pinterest Make Money?

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click August 22, 2016

5 Signs That It's Time to Update Your Website

Fred Showker's Creative tidbits

Brian_Hong_m If your website is currently helping your company, you might not think that it needs to be updated. However, a website that has not met the sales or branding goals that your company has established should be updated. While it might not need an entire redesign, a website refresh could help to bring your business better results. August 19, 2016

Ad Blockers : ad poison, skip button, pernicious Facebook, Adblock, WSJ, reader blocking

Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
      Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016

Advertising Update : Native ads, Programatic ads, mobile woes, SERPS and more

The school start season is behind us, and soon we'll be rushing into the holiday buy season and most market / advertising plans are about to burst into full steam -- if they haven't already. Ad blockers have taught the rude ad hucksters a few lessons, so now everyone's talking native ads. Funny how things cycle around -- we're advocated native advertising from the very beginning! If it wasn't so miserable, it would be funny. Enjoy this week's advertising / marketing update . . .

  • Stand Out by Blending In: Making Native Advertising Work on Mobile
  • Small agencies have yet to embrace programmatic advertising
  • Top 4 Tips For Combining Native and Programmatic
  • All Hail the Rise of Native Advertising
  • Paid Advertising Dominates Local SERPs
August 15, 2016

Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016

#332 : How to make sure your email doesn't end up in the spam traps and trash!

After spending about six hours tracking and reporting spam, do you think I need to see one more? No? Well then, don't send me your press release that looks like spam. Here, take a look at this and see how somebody blundered ... April 28, 2016