Ally Lands A Brand

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the second of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... April 29, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

62% of Marketers Don’t Know How to Measure Social Media Advertising

Content marketing start-up Uberflip has released a new infographic about the state of social media advertising. Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budgets. March 26, 2013

Carson becomes a professional

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013

Are You Stuck in a Spiral? 6 Steps You Can Take To Get Out!

The Design Center and DTG Magazine welcome back Sandy Wright-Hibbard - Social Media Strategist, Marketing Consultant, Designer, and Writer - with Lyric Marketing, to share some of her wisdom for this year's Designing Women edition . . . February 20, 2013

Brick and Mortar Dying While Digital is Flying

With digital e-readers taking over the publishing world, the past several years have been all but detrimental to bookstores. Tech expert Karl Volkman weighs in on the future of brick and mortar bookstores February 7, 2013

New Year’s Resolution: Make 2013 The Year of the Customer

With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013

DTG News for February 2013

* February: Love, Art, History
* 18th Annual Black History Month Art Celebrations
* Black History Month Poster
* 60 SECONDS - CREATIVE Tidbits : Valentine's Do It Yourself
* Adobe Illustrator Gradient Mesh distorts images
* Web Critique : Thumbs DOWN for Zubera classifieds
* The Art of Boudoir Photography: How to Create Stunning Photographs of Women
* 1,000 Poses for Creating Stunning Photographs of Women
* FunctionFox says Small Creative Companies are Poised for Growth in 2013
* 5 Tips for Turning Your Blog Into a Book
* Ricoh Americas: ‘Unstructured knowledge’ is the challenge of our time
* Marketing Update #2: Data is the New Creative
* Marketing Update #1: Winter tips for the wise
* Web Update for a new year . . .
* Publishing Update #2: death knell for the print industry?
* Publishing Update #1: 2013 Here we come
* Online Social Media #1 for January
* Online Social Media #2: Tips and tricks to improve Facebook
* Online Social Media #3: Reaching your reader
* DESIGNING WOMEN
* Reader Web Sites for Review
* &ELSE News & Views
* Free stuff ... books, software, more for you
* Editor's Last Words
and more ! February 1, 2013

FunctionFox says Small Creative Companies are Poised for Growth in 2013

A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. January 25, 2013