Ask Ted: Is my price to high?

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. In this edition, Ted's client asks if he's charged too much in a proposal -- Ted asks the right questions to lead his client to a happy solution
      Ted now relates the conversations . . . May 12, 2014

Marketing Update : visual content, QR codes, email etiquette and Facebook is Throttling Marketers

Now we're on the marketing path to summer, travel, vacations and guess what: back to school! Most marketers are looking at least 6-months to a year ahead. Some, are looking a year or more ahead. Let's take a look at this week's marketing update :
[*] Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video
[*] Proper and Improper Use of QR Codes: 10 Great Examples of Each
[*] The 5 most important elements of your association's brand
[*] Don’t learn email etiquette the hard way - Suzanne Mason
[*] 5 Tips for Working KPIs Into Your Measurement Strategy
[*] Facebook is Throttling Marketers for Their Own Good
[*] You and the Buzzword de Jour: Content Marketing
[*] Creating visual content for social marketing
... and more May 7, 2014

Marketing Update : Mobile Trends, Understand Buyers, LinkedIn Success Secrets, Big Data and more

Ramping up for May and Mother's Day -- a huge opportunity to lock in client loyalty! Don't forget to send in your Mother's Day promos! Let's take a look at this week's marketing update :
[*] Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
[*] Understand How Buyers Buy: Marketing With the 'Buying Center' Concept
[*] Facebook pulls the rug on business: We will return the favor soon
[*] How to target communications to conference attendees
[*] Eight Secrets of Success With LinkedIn PPC Ads
[*] RFP for Ad Sales? Not Necessarily a Good Idea
[*] Making Sense of Data: What Marketers Can Do
[*] The 16 best lines in marketing
and more! April 29, 2014

Marketing Update : Changing Trends, Rebranding, Marketing Budgets, Effective Video and the perfect email subject line

Let's start fine-tuning our efforts, and learn more so we can be more effective for our clients! Last week got us off to a good start into the spring market push, let's continue on that path! Let's take a look at this week's marketing update :
[*] Seven Trends Changing the Ways Brands Market to Consumers
[*] Rebranding without losing your hard-earned rankings
[*] Infographic: Digital Marketing Budgets Getting a Boost
[*] Roadblocks to Epic Customer Experiences: Marketers
[*] Four Rules for Telling an Effective Video Story
[*] How to craft the perfect email subject line
[*] Make your brand more relatable
and more! April 22, 2014

Marketing Update : March Madness, Spring promos, looking ahead to the future, Twitter tactics

Springtime usually marks the beginning of many marketing and PR campaigns -- it's the biggest time of year for launching promos, second only to the holidays! Let's take a look at this week's marketing update :
[*] 10 Simple Twitter Tactics That Will Get You More Traffic Today
[*] Marketing Lessons From March Madness: Go Deep Young Team!
[*] 3 ways to sabotage your PR pitch (and 3 tips to save it)
[*] Get more links from every piece of content you produce
[*] The Most Commonly Used Email Marketing Tactics
[*] Your Five-Point Mobile Marketing Checklist
[*] The 25 Most Powerful Corporate Brands
[*] 6 key advertising platforms for 2017?
and more! April 18, 2014

Publishing Update 1403 : Is digital really greener than paper?

We haven't had a publishing update in some time. Most have been moved into our marketing, web, or media updates. Publishing is not dead, and even though most people these days think publishing means Facebook or Twitter or Tumblr -- but seriously, there's more to it than that . . .
* Media study reveals preferred methods of delivery for different messages
* Ready to bust some print and paper myths?
* Is digital really greener than paper?
* The Power of Paper -- literally
* Make your content matter
-- and more ... March 3, 2014

60-Seconds 308 : Who do you like on Facebook? Do you keep track of them all?

After running Sandy's story about using Facebook "liking" I decided to take a look at my Likes -- just for fun! Do you use Facebook? Do you often click "Like"? Do you know who you have liked in the past? I've been clicking like for a long time, and I recently went back to find one of those pages I could vaguely remember and was in for a big surprise! February 24, 2014

Solving the problem of organizing difficult information and data

Tap Zapp Software (Calgary, Canada) has rolled out the latest release of Tap Forms Organizer and Secure Database 2.0 for Mac on the Mac App Store. Tap Forms 2.0 for Mac is a sophisticated yet easy to use database app which helps you to keep all your important information well organized. February 22, 2014

Lyric's Marketing Tip #7 : Are You What They Like?

Once upon a time, someone said "You are what you eat" ... does that mean that the saying "You are what they LIKE" could be true? Sandy Wright-Hibbard of Lyric Marketing always comes up with such sage advice, The Design & Publishing Center and DTG Magazine are pleased to have Sandy on board for our 19th annual "Designing Women" edition to share this article! February 21, 2014

The Secrets of Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. January 20, 2014