Lyric's Marketing Tip #7 : Are You What They Like?

Once upon a time, someone said "You are what you eat" ... does that mean that the saying "You are what they LIKE" could be true? Sandy Wright-Hibbard of Lyric Marketing always comes up with such sage advice, The Design & Publishing Center and DTG Magazine are pleased to have Sandy on board for our 19th annual "Designing Women" edition to share this article! February 21, 2014

The Secrets of Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. January 20, 2014

Marketing Update : New year, new game, another chance at Marketing, and Advertising success

Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more December 30, 2013

How LinkedIn's Legal Issues Affect the Network's Users

For millions of users, the business-oriented social networking site LinkedIn has been a way up in the world, creating connections that result in employment, sales, and advancement. According to Visual.ly*, the site creates ten million endorsements each day amongst the two hundred million users while one in three users visit the site daily. December 19, 2013

Marketing Update : Marketing, Public Relations and Advertising into 2014

Closing out 2013 sets us up to launch our marketing programs for 2014, and it's not a moment too early ... here we go :
* How Social Data Changes Everything We Know About Marketing
* Understanding and utilizing digital marketing
* How to Frame Your Visual Storytelling Strategy
* Are You Posting Without a Plan?
* Stop Losing Leads
... and more December 16, 2013

Sandy says : Make An Impression With a Pop-By

We love to see great ideas pop up, and we love passing them along to readers! A big THANKS goes out to our good friend Sandy Hibbard for sharing this wonderful and timely marketing tip with DTG readers. There's no better time than today -- right now -- to push your message in a friendly way. Sandy has the idea ... December 13, 2013

Marketing Update : infographics, mobile mindsets, digital engagement and more

Mr Ragan brings us back to the basic craft of writing press releases, touch on infographics and finding a new mobile market. Get ready for November ... here we go :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 28, 2013

Marketing Update : Direct marketing, social media, Infographics and Retargeting

October continues into the holiday season and marketing reaches a fevered pitch. Come on along with our latest marketing update :
* What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
* How Search Retargeting Kick Started The Programmatic Marketing Revolution
* 5 Tips for Creating Successful Data-Driven Infographics
* Direct marketing and social media — A perfect match
* How to measure your content marketing campaign
* 10 Marketing Roles for the Next 10 Years
* Is the traditional PR pitch dead?
* Who do you think you are?
... and more October 22, 2013

Marketing Update : Going Social, jumping infographics, push mobile, content is king

Our last edition expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 14, 2013

Employee wellbeing influences corporate reputation in social media

How's your reputation ??? New research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. October 9, 2013