The QR Question
New Research Offers Insight on the Effectiveness of QR Codes -- Few marketing trends are currently hotter than QR (Quick Response) codes -- those 2D black and white, square images that can be scanned by smartphones October 18, 2011
Advertising Myth Exposed
Does advertising really sell product? Guest contributor Janice Jenkins takes a look at a common myth in the arena of advertising and marketing. June 28, 2010
Digital marketing transformation
WATCH OUT if you're a traditional ad agency with a limited suite of standardized creative and media services. You're likely to have less budget, control and influence with your client. This is an essential report from CMO May 12, 2010
