From direct mail, to LinkedIn, to watching your print and social media programs, we are rolling toward the summer market, and May! Here's the next edition of DTG Marketing Update:
* Integrating social media in direct marketing campaigns
* How to Take Real Advantage of LinkedIn Company Pages
* 5 PR skills you won't learn in a classroom
* Surprise: Marketers want more Google+
* Direct mail: Send green, save green
... and more
April 25, 2012
Fine-tune your marketing, PR and advertising for the spring / summer campaigns. Is your email up to snuff? Are your PR metrics in order? Here's the next edition of DTG Marketing Update:
* Give Your Dashboard a Makeover: 8 Email Metrics That Count
* Everything Email Marketers Need to Know About Sender Score
* SEO for public relations: A step-by-step guide
* Study: Email is more popular than social media
* It's Not You, It's Outlook
... and more April 17, 2012
Springtime is sometimes considered the 'ramp' season for new campaigns and advertising blitzes -- coming out of the winter doldrums, with tax season past, consumers may be ready to start spending as summer approaches. So, let's fire up the marketing machine and get going! In this issue of DTG Marketing Update:
* A guide to brand building on Pinterest and Tumblr
* 5 Ways to Reinvent the Press Release With SEO
* Facebook gives marketers a new set of tools
* Use email to re-engage sleepy subscribers
* Put an to End Meaningless PR Metrics
* Trying a simple model
... and more April 10, 2012
Yes, it's a new year, and time to start planning:
* Marketing destination: Online community - how to survive and thrive
* Beyond the app store: 3 tips for marketing your mobile offering
* The impact of email marketing maturity on email protocols
* Your email signature is a valuable marketing tool
* Three Reasons to Print Association Newsletters
* 5 Steps for a Successful QR Code Marketing Campaign
* 12 Marketing Predictions for 2012
... and more January 3, 2012
Let's continue our series of marketing updates to get you off on the right foot for the new year:
* 6 tactics to leverage the influence of social reinforcement
* 8 popular postage tools to save money on business shipping
* 9 criteria for establishing your business' brand essence
* 3 ways that a printer could benefit by using SMS/text
* What's required of the next generation of marketers
* 5 steps to small business public relations success
* What will the future of direct mail look like?
... and more December 27, 2011
This marketing update is the first in a series to get you ramped up for the new year:
* Right Preparation Is The Key For Effective Direct Mail Postcard
* 7 email marketing rules to follow before hitting send
* 11 tips for crafting a pitch that wows journalists
* 5 Things You Must Know About Reputation Management
* Email marketing for this holiday season
* HP releases sustainable print guide
... and more December 20, 2011
We follow our earlier marketing update this month with continuing coverage of direct mail, business cards, SEO, and some interesting tips and tricks to help you improve your mix, including . . .
* 5 tips to improve your marketing mix
* 10 cool new tech ideas to help you market your business
* Facebook to court small business with free advertising
* The value of face-to-face marketing in a virtual age
* 5 ways SEOs can work with social media managers
* Lean marketing tips: Business cards as selling tools
* Top tips for multicultural marketing
* 12 unexpected tips for business communications
... and more October 17, 2011
This latest marketing update brings some really interesting data, plus lots of tips and tricks including . . .
* What would an advertising world without direct mail look like?
* 11 excellent email marketing infographics
* Marketing research chart: To what extent are marketers integrating social media?
* Direct marketing? Exceptional marketing method
* Life after 'like'
* Modeling and optimizing your marketing mix
* 5 steps to measure your PR efforts
... and more October 10, 2011
This marketing update rolls into fall with interesting statistics, plus lots of tips and tricks including . . . * 13 Hot Facebook Marketing Tips From the Top Pros * Seven Tips for More-Profitable Direct Mail in Today's Economy * Future of marketing is cross-media or bust * Best-Practices for Creating a Harmonious Mobile Environment * Getting Started With Mobile Marketing... and more September 20, 2011
This marketing update revisits some interesting Google developments and deals with a bit of the downside of marketing, with some interesting statistics, plus lots of tips and tricks
* The Analog Process of Selling Digital Ads
* Google Analytics: people are spending less time on websites
* Study: Postal mail most effective in marketing to customers
* Why an email sucks and how to make it rock!
* Dealing with Negative Nancy's comments in social media
* Businesses unaware of the power of online marketing
... and more August 22, 2011
