Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks

The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.

  • Broadcasters appear to have won -- as newspapers see few gains in ad spending
  • Sensory Marketing Is the Next Frontier in Mobile Advertising
  • Why native advertising won't overtake traditional ads -- yet
  • Selling advertisers on reader attention, not clicks
  • How Facebook plans to control digital advertising
  • . . . and more!
April 2, 2015

Advertising Update : Brand-Protection, cookies, digital ads, ad strategy

We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!

  • Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
  • Will Facebook force advertisers to forget about tracking cookies?
  • A new pricing scheme will change how digital ads are sold
  • Programmatic buys 'make sense' for industry
  • Planning your next ad strategy
  • . . . and more!
March 26, 2015

Marketing Update : Twitter, Facebook, Direct Mail, Press Releases, Video and more

April, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :

  • How the latest moves by Twitter and Facebook help you market your organization
  • 4 reasons to use direct mail marketing instead of email marketing
  • The 8 golden rules of writing great press releases
  • The rapid rise of video in content marketing
  • 6 things great PR campaigns have in common
  • 5 priorities for email marketing in 2015
  • . . . and more
March 25, 2015

Marketing Update : Click-through, Customers, Mobile, Email, PR Pros and more

As we noted last week, the spring ramp-up is upon us and if you're not already launching your summer campaigns, you'd better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!

  • Experience Marketing: How to Build a Customer-Centric Marketing Machine
  • How Internet Marketing Will Affect Various Industries in 2015
  • 15 Ways to Increase the Click-Through Rate on Your Tweets
  • Why you must consider mobile in your email marketing
  • Communication — the next big evolution in marketing
  • 5 pitching sins PR pros should purge
  • . . . and more
March 17, 2015

Online Social Media Update : Get your online strategy into high gear for the new year

Here we go ... another year, another opportunity to strike bigger numbers. This time of year means even more online social activity -- the holidays are over and it's really cold for the northern hemisphere. Look at the numbers for Pinterest, Facebook, LinkedIN and even Google+ and you'll see record-breaking traffic stats. So during this lull ... get ramped up for spring!

  • 5 Ways to Use Pictures to Tell Visual Stories With Social Media
  • The Complete Social Media Spring Cleaning Checklist
  • Is It Possible to Measure Social Media ROI?
  • The Social Life of the App-Addicted Teen
  • Twitter embraces its data and buys Gnip
  • 3 tips for using Facebook hashtags
  • ... and the continuing world of social media and networking
December 18, 2014

Marketing Update : 2015 Strategy, Using images, Optimization, Marketer in PR

Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!

  • Your guide to using images in your content marketing strategy
  • Publishers vs. LinkedIn: The Next Heavyweight Fight?
  • What exactly is 'dynamic creative optimization?'
  • Your Content: Lock It Up or Set It Free?
  • The new age of public relations
  • Every marketer is a publisher
  • ... and more
December 15, 2014

Marketing Update : Converting customers, covering bases, email, SEO and PR plans

Now turn your marketing powers toward the slow winter season, and hopefully, an exciting spring rebirth. First, however, take care of the lingering marketing activities and firm up your 2015 strategy!

  • Four Ways Service Companies Can Convert More Customers via Email
  • How many marketing bases can you realistically cover at 1 time?
  • 2 critical but often overlooked email marketing metrics
  • 4 reasons why you should combine SEO, PR strategies
  • PR insider: More fans than plans
  • ... and more
December 1, 2014

Online Social Media Update : 2014 to 2015 Social Media rules changes daily

This Social Media update is the first in several months, so we've got a lot of catching up to do. 2014 continues to have changes for Facebook, Google and LinkedIN. But there are some new developments out there on the horizon, so let's get going

  • What to Do When Social Media Is Not Working For Your Business
  • New Research Shows Which Social Networks Ideal for Marketers
  • 2015 : Social Media Trends Every Entrepreneur Needs to Know
  • The next wave of tech change: Self-publishing and libraries
  • Inside the Science That Delivers Facebook and Twitter Feeds
  • How old school publishers can win in the digital age
  • 3 Essential Podcast Tools for Stellar Webcam Events
  • ... and the continuing world of social media and networking
November 27, 2014

Marketing Update : high traffic, authorship and the dark side of marketing

Okay, you've made it through another year of marketing, and the high-traffic marketing season is just about over. If you've missed your mark, there's no use on trying to regain lost action -- just get started on the next season!

  • How much of your marketing strategy do you dedicate to content amplification?
  • Content’s Growing Role In The Integrated Marketing Communications Plan
  • Three Good Reasons Why Google Authorship Still Matters
  • The Dark Side of Content Marketing [Infographic]
  • Lon Safko asks : Is Your Email List Dirty?
  • ... and more
November 24, 2014

Marketing Update : Pro Bono Work, Marketing Videos, Experts and Top U.S. Buzz

Are your clients screaming for better marketing graphics? Do you think they know what effective graphics are? As the world of marketing gets more complicated, graphic designers need to keep right on top of every crook in the road ... literally

  • Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match
  • Infographic : How Big Businesses Use Colors to Affect Your Emotions
  • Create Compelling Marketing Videos That Educate and Entertain
  • In the Content Marketing Kingdom, Third-Party Experts Rule
  • A Seven-Item Checklist for Measurable Marketing
  • Eight Ways to Rock Your Media Marketing
  • 2014 - Mid-Year Rankings: US Top Buzz
  • ... and more
September 9, 2014