Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .
- Video viewability is key to engagement, revenue opportunities
- Ad Injection: Yet Another Challenge for Online Advertising
- Is Facebook Becoming the Apple of Digital Ad Sales?
- Mobile Advertising Has A Measurement Problem
- Mobile To Dominate Digital Ad Spend In 2016