Now, we continue our updates from the first quarter of 2013. . . our next update will launch us into June for interesting regular updates on Web Trends, tips and tricks just for web designers and online marketers:
* Successfully launch a new website and refresh your brand
* Solving the Issue of Context in Responsive Web Design
* How To Get Links By Writing About Other People
* Protect your website from Google SEO penalties
* Why Does SEO Take So Long?
.... and the continuing online world
Protect your website from Google SEO penalties
Everyone in SEO is talking about it ... a new Penguin update is on the way and it is rumored that it will make last April's ruthless Penguin update look like child's play. People are running scared, wondering if their site, and business, will be slammed like so many others were last year.
The following article reviews six ways to protect your site so you can sleep safe and sound, knowing traffic to your site won't dry up overnight.
Full story : Search Engine Journal
Successfully launch a new website and refresh your brand
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.
It's been a transformative year for iAcquire. We've transformed our off-page SEO agency into a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Our old site simply didn't reflect what we are capable of.
Full story : SearchEngineWatch
How To Get Links By Writing About Other People
People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business or personal. When you do an interview or put together a crowdsourced piece (and yes, I know many of you hate that term!) you’re linking to the people involved.
At first, this may seem counter-intuitive to earning links for yourself — however, linking out to influential people while pumping out great content can be one of the best link building tactics out there, and here’s why
Full story : Julie Joyce for Search Engine Land
Solving the Issue of Context in Responsive Web Design
an article titled Responsive Web Design vs Separate Mobile Site – Which is right for you? As the title suggests, it compared responsive web design to building a separate mobile site, and the reasons you might choose one over the other
“Context” as a consideration in responsive web design has been discussed and debated at length since Ethan Marcotte introduced RWD to the world in 2010. The issue can be phrased as a simple question:
Full story : Online Marketing
Why Does SEO Take So Long?
It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction.
Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you’ll see, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.
Full story : Search Engine Journal
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading