This Social Media update joins spring changes coming to the whole world of online media -- from burn-out to flubs, to promotions and marketing -- let's catch up
* 5 tips for avoiding social media burnout - Social Media Today
* 6 ways to avoid a personal PR crisis on social media
* 7 NEW things to do after you've written a blog post
* 5 Ways Social Media Can Promote Your Offline Event
* Boost engagement on your LinkedIn company page
* 5 tips to reduce risk of social media flubs
* 7 simple social media moves that work
.... and the continuing world of social media and networking
5 tips for avoiding social media burnout Social Media Today
Rachel Strella writes :
I often hear from people that they have social media burnout. And it's actually quite common. In fact, it's something I struggle with myself -- not only because social media is my job -- but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social media to achieve work/life balance.
Despite these challenges, I have learned to conquer social media burnout and have shared these tips with my clients. Here are my top five tips for managing social media burnout.
Full story : Social Media Today
5 tips to reduce risk of social media flubs
Whether you're a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use.
Playing fast and loose with clients' social channels is not encouraged by anyone. Here are five tips for avoiding social media flubs for even the most veteran community manager
Full story : Business 2 Community
5 Ways Social Media Can Promote Your Offline Event
Social media has emerged as an excessively powerful means for promoting an event. Starting from generating interest to building engagement with keen attendees and finally increasing attendance, social media can help in achieving all the targets.
Here are some very simple yet powerful ways to take full advantage of social media in increasing the buzz around and about your event.
Full story : socialmediatoday.com
6 ways to avoid a personal PR crisis on social media
Many professionals are active on social networks as de facto but not official representatives of the brand. Sure, we can put, "My tweets are my own," in our Twitter profiles, but if you associate yourself with the organization you work for or represent, you bear extra responsibility. You may not be tweeting under the organizations' official account, but you are contributing to its reputation nonetheless.
So here are guidelines that anyone who associates themselves with a brand in social networks should consider following when engaging in conversation online:
Full story : Ragan's PR Daily
7 NEW things to do after you've written a blog post
Much has changed since the original article on "12 Things to Do After Writing a New Blog Post," so this article will give you several new ideas on how to get more mileage out of your blog.
Establishing RSS connections with various social media sites so that your blog content automatically posts to your profiles is still a good idea. Although I'm not really a fan of auto-posting to Twitter or Facebook, there are a few automatic connections that I do recommend. One is for your personal LinkedIn profile. If you haven't yet plugged your blog feed into your profile, watch this video and get it done. Forward this to your association coworkers as well -- everyone in your organization should be syndicating the association's blog content on their LinkedIn profiles via the WordPress or BlogLink applications.
Full story : associationmediaandpublishing.org
7 simple social media moves that work
Before he started to dole out social media advice at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.
First, he said, social media is not free. Second, it won't bring you immediate results. And, third, it can't make up for a bad product or service. If you can cope with all that, you're ready to learn how -- and why -- Kerpen still recommends you get involved.
Full story : Inc.
Boost engagement on your LinkedIn company page
Are you leveraging your LinkedIn Company Page as best you can? In a recent LinkedIn study, 50 percent of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn. This means that an active LinkedIn presence could help your business.
And you'll likely want to improve engagement on LinkedIn
Full story : Social Media Examiner
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading