There's a lot going on, and I try to keep up -- passing along interesting tidbits I find along the way. Please send your tips and leads along so we can chase them down.
13 essential social media lessons
Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast.
Businesses are entities that are not entirely social - and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route.
more :: Mashable
Measuring Social Media
To accurately track your direct efforts, you need to add campaign tracking to any URLs posted in the social media world that point back to one of your properties.
The above is actually part 2. In part 1, they tackled the question of how to measure social media referred visits that aren't directly attributed to your social media efforts using a Web analytics solution. (Part 1)
more :: searchenginewatch.com
Social media rules of engagement
Much like a company's Web address became a standard element in b-to-b print ads more than a decade ago, we are beginning to see the icons for some of the social media platforms -- such as Twitter and LinkedIn -- routinely appear in the online executions, typically on landing pages.
more :: The Bottom Line
What social media will look like in 2012
It's easy to get caught up in today's trends or even focus on the next six months.
Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its stake rise.
more :: Ad Age
Senator: Questions Facebook on Privacy
Facebook is finding itself in an uncomfortable spot: in the crosshairs of a powerful lawmaker for automatically sharing user data with third-party sites.
Back in April, Sen. Charles Schumer, D-N.Y., urged the Federal Trade Commission to hammer out guidelines for privacy settings on social-networking sites, days after Facebook announced its plan to gather affinity data from all across the internet with its new Open Graph platform. (Schumer)
more :: Kunur Patel - Ad Age
Eight steps for creating your social media policy
As more organizations join the social media sphere it's important that they know how to "mitigate the risks while maximizing the rewards," according to the authors of a new white paper. This is especially true in the healthcare arena, where issues such as patient privacy and HIPAA can weigh heavily on all involved.
The white paper, authored by Maddie Grant and Lindy Dreyer of SocialFish, and Leslie T. White, founder and president of Croydon Consulting, provides eight steps for building social media capacity.
synopsis at healthcareitnews.com
Social Media, Risk, and Policies for Associations, is now available for download. Risk management expert, Leslie White co-authored this great resource. SocialFish and Croydon Consulting shared the cost of producing this whitepaper so you can download it for free.
Download Social Media, Risk, and Policies for Associations, PDF
more :: lulu.com
What have you discovered?
Please let us know about your revelations and discoveries in the world of publishing, online media, and content delivery. It's an ongoing quest to keep up to date, and informed...
thanks for reading
Don't forget ... we encourage you to share your discoveries with other readers. Just comment below, send an email