Social Media Update 1111-16

by Fred Showker

Online social media update from DTG Magazine This Social Media update takes a look at :
* 5 Facebook changes and what you need to know
* Are you disclosing? What you need to know about FTC rules and social media
* Marketers forecast great investment in social media
* Sharing on the Web: How, when, where, why we do it
* 5 ways to control your Facebook privacy
* Social media policy: How to get started
* How Twitter is empowering businesses
.... and the emerging world of social networking

5 Facebook changes and what you need to know

Are you wondering what to make of all the new Facebook changes?
      This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.
READ THIS REPORT Full story : Social Media Examiner

Are you disclosing? FTC rules and social media

Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you've been compliant?
      Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media.
READ THIS REPORT Full story : Social Media Examiner

Marketers forecast great investment in social media

As illustrated by heaps of sweepstakes and sad pleas to "Like us!" on Facebook, social marketing clearly still suffers from a lack of expertise. That is bound to change, however, as marketers on both the agency and client side race to hire social specialists and devote more resources to understanding the space.
      Across sectors, 96% of companies said they expect to increase investment in social media-related capabilities, according to a new study from consulting firm Booz & Company on behalf of Facebook marketing firm Buddy Media.
READ THIS REPORT Full story : MediaPost

Sharing on the Web: How, when, where, why we do it

When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers.
      AddThis is celebrating its fifth birthday with a deep dive into its data pool. The Clearspring service has analyzed five years' worth of sharing data -- and has summarized its findings in the infographic below.
READ THIS REPORT Full story : Mashable

5 ways to control your Facebook privacy

Facebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.
      With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.
READ THIS REPORT Full story : Social Media Examiner

Social media policy: How to get started

For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let's look at how to create a social media policy.
      Remember, you don't have to create individual policies for each social media site. Instead you can create a master policy document and develop short chapters for each specific site. This makes it easier to manage the document and keep changes under control.
READ THIS REPORT Full story : Small Business Trends

How Twitter is empowering businesses

In this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.
      In this video, you'll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.
READ THIS REPORT Full story : Social Media Examiner


More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!