Here goes May, and staying on top of web design can be a major chore! We’ve uncovered these good content pieces, so follow along this issue of Web Update :
[*] Five SEO Steps to Take Before Redesigning Your Site
[*] Five Must-Have Insights for Better PPC Campaign Performance
[*] Five SEO Steps to Take Before Redesigning Your Site
[*] Creating Content For Your Users That Will Also Get You Links
[*] Five effective techniques for encouraging website investment
[*] Why SEO Can’t Reside in a Silo
…. and the continuing online world
Here goes May, and staying on top of web design can be a major chore! We’ve uncovered these good content pieces, so follow along this issue of Web Update :
[*] Five SEO Steps to Take Before Redesigning Your Site
[*] Five Must-Have Insights for Better PPC Campaign Performance
[*] Five SEO Steps to Take Before Redesigning Your Site
[*] Creating Content For Your Users That Will Also Get You Links
[*] Five effective techniques for encouraging website investment
[*] Why SEO Can’t Reside in a Silo
…. and the continuing online world
Five SEO Steps to Take Before Redesigning Your Site
Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones.
Modern look? … More trust in the brand? … Growing needs? … Higher conversion rate? … Increased user engagement? … Better SEO and navigation . . . all of these , and here’s the full story
Full story : by Aleh Barysevich
Five Must-Have Insights for Better PPC Campaign Performance
In marketing — and especially data-driven channels, such as paid search — actionable insights are your best friend.
For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks. Full story : Larry Kim — www.marketingprofs.com/
Five SEO Steps to Take Before Redesigning Your Site
Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones.
Luckily, you can take the following five steps before redesigning your site, to minimize or negate those losses.
Step 1. Research your keywords and rankings
Step 2. Find important landing pages
Step 3. Set up for a great site structure
Step 4. Check who’s already linking to you
Step 5. Stick to gradual changes
see full content at . . . Full story : www.marketingprofs.com
Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need?
Perhaps just as important is this question: how can you craft something that appeals specifically to them but also appeals to a broader group (like potential customers)? Full story : Julie Joyce — searchengineland.com
Five effective techniques for encouraging website investment
As web professionals we know that websites require ongoing investment in order to keep them operating at peak efficiency. However, convincing clients of that can be challenging.
rustrating isn’t it? You design and launch a website for a client and then watch it slowly atrophy because of a lack of investment.
The web moves at such a pace that by the time you launch a site the design and technology have already begun to feel dated. Within a few months it is starting to get embarrassing and a couple of years on, nobody points customers at it because it is just so out of date. Full story : Paul Boag — boagworld.com
Why SEO Can’t Reside in a Silo
Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales.
While SEO will do both of these things, it is much more effective when combined with a complete online marketing strategy, because the purpose of SEO is to drive quality traffic to a website. Full story : Jay Taylor – searchenginewatch.com
PLEASE READ: Who will own the Internet if America gives it away?
PLEASE READ: MORE: Web Updates for Web Designers
And that wraps it for this edition of Marketing Update from DTG.
Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading
Don’t forget … we encourage you to share your discoveries with other readers: Send an email to our editorial staff Contribute your own article Join the Design Cafe forums, or Follow DTG on Facebook!