Web UPdate 1010-08

by Fred Showker

Fred Showker with Web UpdateHere we go again, more and more subtle movers and shakers in the web field -- but the fat boy on the block is Google. Watch out, with social networking changing the web at an ever increasing pace, Google's got to stay one step ahead. This and several other stories in this "Web UPdate"

What's here

  1. Meet the New Twitter? A Better Twitter
  2. The 2010 McFarlane Prize
  3. Google Instant - 10 Things Marketing Teams Need to Know
  4. Google to Take On Facebook With New Social Features
  5. Title Wars: Attention Grabbing vs. Optimization
  6. Is it worth it to hire one SEO guy?

Meet the New Twitter?

You will now find @mentions, retweets, searches, and lists just above your timeline - creating a single, streamlined view on the left of the screen. On the right, you can see the features you're familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.
      View photos, videos, and other media content ... Discover related content ... Mini profiles
READ THIS REPORT Full story : twitter.com/newtwitter

A Better Twitter

Twitter is the best way to discover what's new in your world. From football to film to philanthropy, people are using Twitter to discover what's new about what they find interesting.
      Twitter has always been about getting a lot in a little. The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter - life doesn't always fit into 140 characters or less.
READ THIS REPORT Full story : blog.twitter.com

The 2010 McFarlane Prize

Founded in 2006, in memory of the late Nigel McFarlane, The McFarlane Prize is awarded to an Australian designer or team for a site launched or significantly upgraded between September 20th 2009 and September 21 2010.
      The prize will be awarded at Web Directions South in October.
READ THIS REPORT Full story : The McFarlane Prize

Google Instant - 10 Things Marketing Teams Need to Know

Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.
      Ben Gomes, Distinguished Engineer at Google, had a great phrase to summarize the announcement, "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
READ THIS REPORT Full story : blog.searchenginewatch.com

Google to Take On Facebook With New Social Features

Google Inc., stepping up competition with Facebook Inc., will add a layer of social- networking features to its main products, Chief Executive Officer Eric Schmidt said.
      The changes will come in the fall of this year, Schmidt said today at a press briefing in Arizona. He declined to elaborate. The remarks followed comments by a Facebook executive that Google was building a new social-networking site...
READ THIS REPORT Full story : Brian Womack and Mark Lee - bloomberg.com

Title Wars: Attention Grabbing vs. Optimization

The average person reads around 120 words per minute, or about .5 words a second. The average human reaction time is about 0.2 to 0.25 seconds. That means it's more likely someone will pass you by then read your title. That is, unless something about your title catches their attention, piques their interest, or ignites their imagination. That's a tall order for less than a dozen words.
      But without the readers in the first place, we're never going to get what we really want: the recognition and the links.
READ THIS REPORT Full story : Search Engine Watch dot com

Is it worth it to hire one SEO guy?

Many people have conflicting arguments with this.
      If you hire one guy it's not a good idea because theirs so many different things that go into SEO. Some people even have said 1,000+ different things go into SEO at this time making it hard for one guy to do really much. He can hit the basics, but probably won't have enough time to hit everything?
READ THIS REPORT Full story : sitepoint.com/forums

When you run across one you think I would enjoy -- or one you'd like to pass along to your peers in the design and desktop publishing biz, just let me know. Sorry I've had to turn off commenting on most of our columns -- our comments forms are being pounded by the cybercrime industry, day in and day out to the tune of dozens and dozens a day.

thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just comment below, or send an email

Web Trends Updates:

GO Web Trends: Links, SEO, B2B and more
GO Web Trends : Social Media, SEO, etc
GO Web trends movers and shakers
GO Web trends: content and readers

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