This web update picks up from two weeks ago -- and we're still following your rankings and search engine performance. I'm beginning to believe that SEO is actually a myth perpetuated by preying on web site owners anxioties to get listed near the top of Google. Here's more ... * How To Estimate How Much Traffic You'll Gain By Increasing Your Rankings * Measuring Free Clicks in AdWords * Twitter Turns to Users to Translate Site Into More Languages * Facebook Surges, Other SocNets Gain Traction * PPC vs. SEO: Paid Search as Your Organic Competitor * Who Says Email's Dead? * Google's Search Results Get More Social; Twitter As The New Facebook 'Like' * 5 Website Features You Can Easily Offload to Reduce Costs... and more
Who Says Email's Dead?
The worst kind of expert doesn't share the whole story or truth. Since the rise of social media many 'experts' have claimed that email is dying and won't exist in 10 years. In fact, email is not fading, it's evolving.
According to a new comScore study on U.S. consumers', the number of users accessing email via their mobile devices has been growing ever year. In 2010 mobile email grew by 36% in the US. In Europe, mobile email users grew 55% and in Japan 53%.
Full story : Allyson Kapin - www.frogloop.com
How Much Traffic You Gain by Increasing Your Rankings
Jacob Stoops writes :
"Today I'm going to help you estimate how much traffic you may stand to gain or lose by moving up or down in the search engine rankings. The first thing you'll need to review would be the concept of Click Distribution by SERP Ranking. This basically refers to how user's clicks are distributed throughout the Top 10 SERP rankings."
Full story : www.agent-seo.com
Measuring Free Clicks in AdWords
New features, reports, and beta tests have been rapidly rolling out in search over the past 6 to 12 months. Sometimes these new features were ahead of their measurement capabilities.
This was certainly the case with various product extension ads by Google. These extensions give advertisers a way to take up additional real estate on the page, and provide consumers with more direct access to content they want.
Full story : searchenginewatch.com
Google's Search Results Get More Social; Twitter & Facebook
Your friends' activity on Twitter, Flickr and elsewhere - but for now, not Facebook - will soon be a lot more visible in Google's search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that's beginning to roll out today on Google.com. Here's a look at what's new
This is essential reading for anyone playing the SEO / Search Engine game. (But be careful, this site's got lots of spam, pop-up ads and stalker links!)
Full story : Matt McGee - searchengineland.com
Twitter Turns to Users to Translate Site Into More Languages
Twitter has opened a Translation Center website to recruit volunteers to help the company translate its websites and mobile apps into more languages.
Much like Facebook's community-driven translation tool, Twitter is relying on volunteers to help go through its website and translate it into new languages. The company says it has been doing this with its other language updates, but has decided to create a completely new system
Full story : Ben Parr - mashable.com
Facebook Surges, Other SocNets Gain Traction
Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site, according to a new white paper from comScore.
'The 2010 US Digital Year in Review' indicates that Facebook accounted for 10% of US page views in 2010, while three out of every 10 US internet sessions included a visit to the site.
Full story : www.marketingcharts.com
PPC vs. SEO: Paid Search as Your Organic Competitor
You should be doing SEO. You probably should be doing PPC. They work well together Those are basic facts of online marketing. Anyone who has been to a search conference and attended a PPC vs. SEO session knows that.
At the very least, it puts more pressure to be among the top organic listings as they lose prominence in the results. It also adds important context for your SEO analysis, essentially a new set of competitors with new tactics.
Full story : searchenginewatch.com
5 Website Features You Can Easily Offload to Reduce Costs
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The term 'offload' or 'offloading' in information technology and computer science refers to the transfer of something from your system to an external system. In the context of websites, your system is your website (and your web servers/web host), and the external system consists of third-party web services such as Google Analytics or Shopify... Why You Should Or Shouldn't Offload
Full story : Jacob Gube
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