Web Update for a new year . . .

by Gerry Jingrong

Online world  update from DTG Magazine Okay, here comes 2013 and a whole new year for out regular updates on Web Trends, tips and tricks just for web designers and online marketers:
* Don't click here ... plus 3 more ways to avoid Web-writing woes
* Best Practices for Building Your 2013 Enterprise SEO Campaign
* Mobile SEO Is Not A Myth: 8 Popular Claims Refuted
* Build the best relationships, err... I mean links
* Why 2013 Is the Year of Responsive Web Design
* Avoid high bounce rates on landing pages
* Top SEO fallacies: A myth-busting rant
* SEO — content, confusion, clarity
.... and the continuing online world

Best Practices for Building Your 2013 Enterprise SEO Campaign

2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
      The growth and importance of SEO and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts to best effect for the best results. Here are some tips and a process that will help you build and, most importantly, scale your SEO campaigns in 2013.
READ THIS REPORT Full story : Search Engine Watch

Why 2013 Is the Year of Responsive Web Design

You may have noticed that Mashable got a new look recently. The design seems wider than usual, and when you shrink your browser, the content resizes to fit. The aim here isn't merely prettiness or technical trickery, however: Media companies like ours are seeing a major shift in the consumption habits of their audiences.
      Those organizations that don't act may find themselves behind the curve. Here's why.
READ THIS REPORT Full story : mashable.com

Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Bryson Meunier writes : Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but entirely mythical (sorry, kids!).
      I’m seeing mobile search and mobile SEO on too many “let’s stop talking about this next year” lists, and I think that’s a shame. To illustrate why, here are eight of the most popular reasons given for mobile SEO’s nonexistence, refuted:
READ THIS REPORT Full story : Search Engine Land

Don't click here ... plus 3 more ways to avoid Web-writing woes

Whether their focus is on key words and SEO or on how many links to include per page, association media professionals are in hot pursuit of the perfect formula for writing on the Web.
      While there likely is no perfect equation for Web writing, there are some common pitfalls they can avoid as they hone their Web writing skills.
READ THIS REPORT Full story : Association Media & Publishing

Top SEO fallacies: A myth-busting rant

The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs and even at conferences. How many times must we kill them before they'll remain dead?
      Doc Sheldon says :
I generally try to stop short of being abusive, but sometimes, it's a real challenge. I like the philosophy of never making a fool out of someone who's already doing a dandy job of it all alone.That doesn't mean I can't point it out, of course.This is half rant and half myth-busting. For some reason, when I see these myths reappear constantly, I suddenly find myself wanting to rant.
READ THIS REPORT Full story : Search Engine Watch

Avoid high bounce rates on landing pages

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: "I came, I puked, I left." There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they're seeing on landing pages.
      The following are seven examples of how to tighten that connection. In today's fickle world, average online experiences just aren't good enough.
READ THIS REPORT Full story : Search Engine Land

Build the best relationships, err ... I mean links

What is it about SEO that makes people stop acting like people? Sure, it has your fair share of data mining in dark corners, but the SEO industry is brimming with personality, sometimes too much of it. So why is it that when it comes to link building, that personality is left to the wayside? The best links come from the best relationships, and the best relationships take the most effort to create, foster and maintain.
      If you want to get success and sustain it, stop thinking about building links and start thinking about building relationships. Here’s how to do it.
READ THIS REPORT Full story : Search Engine Land

SEO — content, confusion, clarity

Content marketing is a huge, vitally important part of company and marketing strategy. But if you're considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital and offline channels.
      Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. Pair this alongside a renewed interest and focus on content marketing and the convergence of paid, owned, and earned media and we have great opportunity. However, what comes with that is some confusion on direction and clarity needed on what content marketing really is, where and how it fits in your organization.
READ THIS REPORT Full story : Search Engine Watch

GO MORE: Web Updates for Web Designers


And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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