As the web changes, so does the demands on the web designer. We continue continue to share essential information for all web designers…
* 10 More Content Ideas To Improve Organic Visibility
* The best way to optimize your mobile site for SEO
* Use visitor intelligence in SEO and marketing
* Signs of linking over-optimization
* 40+ SEO tools of the trade
.. and more
As the web changes, so does the demands on the web designer. We continue continue to share essential information for all web designers…
* 10 More Content Ideas To Improve Organic Visibility
* The best way to optimize your mobile site for SEO
* Use visitor intelligence in SEO and marketing
* Signs of linking over-optimization
* 40+ SEO tools of the trade
.. and more
Signs of linking over-optimization
With all the discussion about the soon to arrive over-optimized website penalty, what about links? Many people think of SEO as an on-site matter, even though SEO is also deeply related to external signals, such as the links that point at your site and they way they point at your site.
As Barry Schwartz recently mentioned in Google Sending Warnings About ‘Artificial’ Or ‘Unnatural’ Links, Google says this isn’t a fresh crackdown on link networks but rather a change from bad links being ‘silently distrusted’ to being more vocal about this type of penalty.
Full story : Search Engine Land
Use visitor intelligence in SEO and marketing
You’re a search engine optimization hero. You’ve done all of the requisite work to set-up and improve the health of your site’s SEO. You’ve got the balance right, so that your site isn’t over-optimized and free from risk of being penalized by the search engines.
Things are humming. You’re ranking for your target keywords, you’ve succeeded in driving traffic to your website, visitors are converting and leads are now sitting plentiful in your CRM. Now what? How do you take your SEO to the next level? Full story : SearchEngineWatch
The best way to optimize your mobile site for SEO
Less than 10 percent of you are mobile ready in 2012. However, there are some pretty compelling reasons for going mobile in 2012, including the Compuware study that 57 percent of customers would not recommend a business with a bad mobile site, and 40 percent would actually even go to a competitor with a better mobile experience.
If you’re a regular reader of this column and you don’t have a mobile experience, you are in the majority of site owners; but you’re also way behind and may not be able to catch up if you wait much longer. Full story : Search Engine Land
40+ SEO tools of the trade
The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact.
Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Full story : SearchEngineWatch
10 More Content Ideas To Improve Organic Visibility
George Aspland continues the series …
In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. Full story : Search Engine Land
MORE: Web Updates for Web Designers
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And, thanks for reading
