Web Trends: Links, SEO, B2B and more

by Fred Showker

This time we're surfing to find out some important essentials in today's web design. Do links add value that print can't match? Can you make your news releases boost SEO? Does open-source social publishing open doors for marketers? We'll also look at 3 new features every PPC manager should try now ; and 11 simple ways B2B companies can be more social today. Have fun, and don't forget to send in your discoveries ...

Links Add Value That Print Can't Match

Links are one of the biggest reasons that the print industry can't compete with web content.
      This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg (The Rosenberg piece)
READ THIS REPORT Full story : Chris Crum - webpronews.com

4 Ways News Releases Boost SEO

News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases.
      Optimized news releases, much like your other valuable content, revolves around your primary keywords and is bait for search engines and interested readers alike. Your goal is to gain more visibility, and provide useful information to your target audience.
READ THIS REPORT Full story : Pete Caputa - hubspot.com

3 New Features Every PPC Manager Should Try Now

Every month, the major PPC engines release at least a few new innovations. August was no exception.
      If you've been on summer vacation and haven't caught up on your PPC news, look no further. Here are the top three features that every PPC manager should test right now.
READ THIS REPORT Full story : Melissa Mackey - searchenginewatch.com

11 Simple Ways B2B Companies Can Be More Social Today

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics.
      While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more "social." So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., consider making some of these simple changes as well to become instantly more social.
READ THIS REPORT Full story : Kipp Bodnar blog.hubspot.com

Open-Source Social Publishing Opens Doors for Marketers

Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe -- with frightening thoughts of coding, programming, and complex or clunky technology immediately springing to mind. I'd like to clear up that misconception and ease the minds of many marketers out there. Open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.
      Open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.
READ THIS REPORT Full story : Lynne Capozzi - www.marketingprofs.com


And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries about favorite or famous graphic designers and illustrators with other readers. Just comment below, or join the forums

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