More interesting tidbits from the web, with some sage advice about online advertising. This issue includes:
* How to Avoid Online Advertising's $1 Billion Mistake
* 3 Ways Google's New Shortener Might Affect SEO & Search
* 4 Game-Changing Trends in Web App Design
* 5 Website Changes That Will Hurt Your SEO
* 6 Reasons Why We Love Internet Trolls
* 8 Ways to Reduce Your Site's Bounce Rate
How to Avoid Online Advertising's $1 Billion Mistake
The advertising industry is undergoing a massive shift in how its dollars are spent. Money is moving from the offline world to the online world at a rate of roughly $3 to $5 billion a year.
However, in that rapid shift of spend, a major mistake has been made. Almost all marketers are guilty of it, and it is costing them more than $1 billion a year as time goes on.
Full story : marketingprofs.com
3 Ways Google's New Shortener Might Affect SEO & Search
Touting it's stability, security, and speed, Google fully launched it's URL shortener, goo.gl, yesterday. First introduced last December, the new website turns long URLs into short URLs (e.g., http://www.graphic-design.com/photoshop/tutorial/illustrator-wizards-hat becomes http://goo.gl/2fSz), a popular way of sharing links on social media sites like Twitter.
From a link building perspective, Google's Matt Cutts said that the shortener uses a 301 (permanently moved) to redirect to the destination URL. So, simply the act of sharing a link on social networks and the resulting click-throughs could carry benefits for the downstream website.
Full story : blog.searchenginewatch.com
4 Game-Changing Trends in Web App Design
Web applications are one of the greatest revelations of the Internet (Internet). It's a development that is largely specific to the Web 2.0 era, but their significance will be in effect for generations.
The web app is a signifier of a fundamental shift in computing. It's representative of the cloud and our newfound ability to decentralize our technical lives and spread ourselves across desktop computers, mobile devices and pretty much anything else connected to the Internet.
Full story : mashable.com
5 Website Changes That Will Hurt Your SEO
One of the biggest factors in the traffic you get from search engines is the inbound link profile to your site. When you make a significant change to your site, one question that the search engines need to consider is whether those links are still valid.
Would the person who linked to your site still link to it if they looked at it again now? If the answer is no, the search engine doesn't want to count that link.
Full story : searchenginewatch.com
6 Reasons Why We Love Internet Trolls
Trolling, for those new to that series of tubes the rest of us sometimes like to call the interwebs - or, at least, for those who don't enjoy spending hours combing endless comment threads on YouTube - is a concept as controversial as the internet is young.
Trolling is hard to define, and is as varied as there are people logged in to the internet, but it usually consists in random ad hominem attacks on other users, masterful diversion of the topic at hand (in a forum), provocative,
Full story : blog.getsatisfaction.com
8 Ways to Reduce Your Site's Bounce Rate
With the explosion of social media sharing and help from smart search engine optimization, many web users are bypassing businesses' home pages and landing directly on product pages and blog posts. Thus, businesses need to optimize their 'first impressions' at all entry points in order to reduce bounce rates.
Bounce and exit rates are often confused, but have different definitions and purposes.
Full story : mashable.com
Web Trends Updates: