Now that we've been on the path of ad blockers for a year, the topics of click bait and fake news seems to have overtaken the media. Ad blockers will always help you on click bait sites because they're always full of predator and stalker links in the ads served. As we approach the end of 2016, the ad blocking field is getting hotter and hotter! This edition covers just a few of the hottest of the hot :
- This side-by-side comparison shows how many ads are in Google search results
- Amalgamate Mobile and Native Advertising to Beat Ad Blocker’s Threat
- New FCC privacy rules mean some companies will sue the government
- Native Ads: Balance Brand Promotion with Compelling Content
- Mobile devices to account for 75% of internet use in 2017
- Brave, the browser with built-in ad blocking, tries again
- Netflix Goes After Ad Block Users With Targeted Scares
- In an Ad Blocking Battle, Whose Side Is Google On?
- Are ad blockers slowing down?
- Confessions Of An Ad Blocker
This side-by-side comparison shows how many ads are in Google search results
We've become so used to seeing ads on every page of the internet that we might not even notice them any more. In fact, there are so many advertisements that seeing a web page without them actually looks a little strange.
Take this example from financial services from Wedbush Securities, which tested a Google search with and without an ad blocker.
In an Ad Blocking Battle, Whose Side Is Google On?
Ad blocking looks increasingly like the marketing industry's forever war, with plenty of damage done but little resolved.
But along with the intrusive pop-ups and tracking cookies that drive people to block ads, the web is marked by an unusual concentration of power at just two companies: Google and Facebook. Many participants in the internet economy are nervous about the duopoly's ability to set the terms online. Now what they—especially Google—do next could potentially steer the outcome of this conflict for better or for worse.
Netflix Goes After Ad Block Users With Targeted Scares
Netflix is not exactly known for its ability to terrify users, but it is currently advertising a new show, Black Mirror, in a deliciously creepy way. According to Engadget, Netflix is targeting computers using ad blockers by replacing the ads with very scary promos for the new Netflix show Black Mirror.
Black Mirror did not start out as a Netflix show. It was originally a British sci-fi anthology series reminiscent of a modern-day Twilight Zone.
Mobile devices to account for 75% of internet use in 2017
Jessica Smith, a research analyst at BI Intelligence, came up with an interesting report on mobile marketing that addresses different tactics businesses are currently using, including dynamic creative optimization used for ad campaigns based on mobile browsers. A report by Business Insider recommends marketers to keep an eye on the widespread adoption of mobile ad blockers.
“Hello ad block user,” Netflix’s tagline reads. “You cannot see the ad. But the ad can see you. What’s on the other side of your black mirror?”
Are ad blockers slowing down?
While stabilization of ad blocking might sound like good news in general, it could be a temporary dip in the trend as mobile adoption of the software grows. The larger standing issues of ad quality remain, and the rates — while stable — are still far too high, with up to a fifth of website visitors putting a dent in publisher revenues in the best cases.
Bertrand Gie, the head of new media at Le Figaro, told Digiday that if European mobile users begin adopting ad block tech in greater numbers (which is already occurring elsewhere), it could spell trouble for publishers.
Brave, the browser with built-in ad blocking, tries again
Brave, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has launched a do-over on Android.
The earlier version of the ad-blocking browser utilized an odd user interface involving floating link bubbles, which didn’t sit well with all users. The design made the experience more cumbersome and confusing, when what people really wanted was an alternative browser with built-in ad-blocking along with privacy and security protections.
Sarah Perez -- techcrunch.com
New FCC privacy rules mean some companies will sue the government
New regulations limiting how telecommunications companies can collect and use customer data are coming, and the uneven application of those restrictions will lead some companies to sue the government, says a new report from Forrester.
"2017 will be a year of legal battles — between the internet giants and against federal regulators — while the promised consumer protections will fall short on enforcement," said Fatemeh Khatibloo, lead author of Predictions 2017: 6 Ways Privacy Will Rock Global Business, scheduled for release
Harriet Taylor -- www.cnbc.com
Native Ads: Balance Brand Promotion with Compelling Content
In January 2014, users of popular dating app Tinder might have been surprised to come across a profile for Mindy Lahiri, the titular character of the Fox sitcom The Mindy Project, played by creator Mindy Kaling. The profile functioned as an ad for the show—Tinder users who “liked” it immediately received a promotional message. The ad took advantage of the app’s functionality to connect with users in a way that didn’t disrupt their experience.
The rise of ad blockers demonstrates how ad-averse many consumers still are, which presents a challenge for businesses. Native advertisements such as the ones Tinder and the Times ran on behalf of Fox and Netflix can be an effective way to get users to engage with promotional content without spoiling their experience. But striking a balance between compelling content and brand promotion isn’t easy, especially with consumers who are already sensitive to ads.
Sam Del Rowe -- www.destinationcrm.com/Articles/Editorial/
Amalgamate Mobile and Native Advertising to Beat Ad Blocker’s Threat
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success.
According to a recent report by Page Fair, ad block users just doubled in one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
Confessions Of An Ad Blocker
Ted McConnell writes :
I did it. I installed an ad blocker. I’m sorry. I had said, once, herein, that consumers who installed ad blockers were reneging on a social contract. But I reneged. If you knew my pain, you might forgive me. Here’s what happened. I am a subscriber to Photo Bucket. This is a nice service for storing photographs. I like it because it will store high-resolution images. A friend had asked me to take pictures at his wedding.
Ted McConnell -- www.mediapost.com
You know your web page sucks when . . .
... something moves, blinks, jumps or makes noise. The hucksters will do anything to get your attention and wreck your experience ... that's when advertising becomes not okay.
Tune in next time for more . . . Ad Blockers Updates from DT&G
Again I caution -- be careful what you click, and where you click. Sites these days expose you to all kinds of malware, phishing, stalking and predator links. Careful of those little popups in the text, (Usually with two green underlines) and be suspicious of any links, ads, or graphics that say "download" or "enter your zip code" or other intrusive information. Protect yourself at all times!
And, ... Thanks for reading
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